Marketing Coordinator

We are seeking a creative, organized, and results-driven Marketing Coordinator to support brand development and sales growth for a consumer products company serving retail and e-commerce markets. The ideal candidate combines strong creative skills with an analytical approach to marketing performance and customer acquisition. Key Responsibilities Social Media, Content & Community Develop and manage content calendars, create and publish graphics, short-form videos, and promote materials across Instagram, Facebook, TikTok, YouTube, and other platforms. Manage community engagement and respond to customer questions, comments, and feedback, including on forums such as Reddit. Track engagement, audience growth, customer sentiment, and brand reputation. Maintain consistent brand messaging across all channels. Advertising & Email Marketing Coordinate and manage paid campaigns across Meta, Google, TikTok, YouTube, and other channels, and support traditional advertising initiatives. Track campaign budgets, performance, CAC, ROAS, and conversion rates, and prepare reports with recommendations. Coordinate email campaigns, newsletters, and customer retention initiatives. Maintain marketing contact databases and CRM records. Website & E-Commerce Coordinate website development and maintenance with external developers and designers, managing timelines and quality. Coordinate product listings, descriptions, photography, pricing updates, and promotional landing pages. Monitor website traffic, conversion rates, and e-commerce performance, and support SEO and optimization efforts. Influencer Marketing & Partnerships Research and coordinate outreach to influencers, content creators, affiliates, and brand ambassadors, and manage campaign deliverables and UGC content. Identify and support retail, distribution, and co-marketing partnerships. Track partnership performance and customer acquisition opportunities. Trade Shows & Events Coordinate logistics, booth materials, and vendor needs for trade shows and promotional events, and attend events as needed to represent the brand. Record and track leads in the CRM, then coordinate post-event follow-up. Creative Materials & Market Research Develop marketing collateral, presentations, sales and retailer pitch materials, and social media graphics, working with outside agencies and vendors when needed. Monitor competitors’ products, pricing, promotions, and marketing strategies, and prepare regular market intelligence reports. Support product launches, seasonal promotions, and other marketing projects as needed. Qualifications Required 1-4 years of experience in marketing, digital advertising, social media, or a related field Preferred Bachelors in Marketing, Business, or related industry Required Skills Familiarity with Meta Ads Manager, Google Ads, Google Analytics, CRM and email platforms, and social media analytics Proficiency with Canva, PowerPoint, and basic graphic design tools Strong written communication, analytical, organizational, and project management skills Understanding of customer acquisition, digital conversion funnels, and retail marketing Ability to manage multiple projects and work independently Creative and growth oriented Preferred Skills Preferred Experience with consumer products, retail marketing, or e-commerce Experience with influencer marketing, short-form video editing, or trade shows Health insurance Life insurance Paid time off Vision insurance Equal Opportunity Statement Equal Opportunity Statement The Company is an Equal Opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other characteristic protected by law. We provide reasonable accommodation to applicants with disabilities; if you need accommodation for any part of the application or hiring process, please notify us. #J-18808-Ljbffr