Sr. Sales Planning Manager, LATAM

Job Description

Job Description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

We are seeking a detail-oriented Senior Sales Planning Manager to lead the LATAM organization through sales planning strategy, Including demand alignment, forecasting, revenue planning, trade investment optimization and performance analytics. This role partners cross-functionally with Sales, Marketing, Finance, Supply Chain, and Operation to drive revenue growth, improve forecast accuracy, price governance, dashboard ownership, competitive monitoring, and enabling informed and profitable decision-making across LATAM countries and related Samyang America teams.

The professional plays a critical role in ensuring pricing accuracy, data integrity, and operational excellence, providing actionable insights that support the success of the LATAM business.

Key Responsibilities:

Sales Forecasting & Demand Planning (LATAM Market)

• Lead the development and management of the sales forecast (monthly, quarterly, annual).

• Partner with Sales and Supply Chain to align demand forecasts with production and inventory plans.

• Drive forecast accuracy improvements through data analysis and process optimization.

• Own S&OP inputs and represent Sales in cross-functional demand planning meetings.

• Lead sales planning for the Annual Operating Plan and quarterly reforecasts.

• Develop revenue, volume, and trade spend projections by customers, channel, and SKU.

• Monitor competitor pricing and market dynamics to support pricing strategy and market intelligence.

• Identify market trends, risks, and growth opportunities through comprehensive sales and pricing analysis.

• Manage and maintain pricing structures, price lists, and pricing data accuracy across systems.

• Support target reviews, price analysis in alignment with commercial strategy.

• Partner with FP&A to ensure alignment on financial targets and margin expectations.

Office Guidance for Targeting

• Oversee trade spend planning and ROI analysis.

• Provide guidance to Sales teams on customer, channel, product, and market targeting based on sales, pricing, and market analysis.

• Support sales target setting by country, customer, product portfolio, and segment, ensuring alignment with forecast, pricing strategy, and profitability objectives.

• Translate commercial strategy, pricing assumptions, and market insights into clear and actionable targeting recommendations for field execution.

• Evaluate promotional effectiveness and recommend optimization strategies.

• Partner with Sales, Marketing, and Pricing teams to ensure targeting priorities are consistent, realistic, and data-driven.

• Partner with Sales to develop customer-specific plans aligned with revenue and margin goals.

• Monitor target achievement versus plan, provide variance analysis, and recommend corrective actions as needed.

Reporting & Dashboard Management

• Own and maintain dashboards and reports related to sales performance, pricing, margins, forecasts, and target tracking.

• Provide actionable insights to leadership team to improve execution and profitability.

• Develop dashboards and KPIs to monitor sales performance (revenue, volume, distribution, pricing, trade spend ROI).

• Lead post-event analysis and continuous improvement initiatives.

• Consolidate and deliver clear reports and executive summaries for internal stakeholders and leadership.

• Ensure accuracy, consistency, and timeliness of all sales administration, pricing, and targeting-related reporting.

Cross-Functional Collaboration

• Serve as primary liaison between Sales, FP&A, Finance, Marketing, and Supply Chain for planning activities.

• Support new product launch planning and revenue forecasting.

• Ensure alignment between commercial strategy and operational capabilities.

Requirements:

• Bachelor’s degree in Business, Finance, Economics, or a related field required.

• 7+ years of experience in sales administration, pricing, data analysis, and strategic planning.

• Demonstrated experience leading forecasting, AOP planning, and trade investment analysis.

• Solid understanding of sales targeting methodologies, pricing principles, margin analysis, and revenue management.

• Strong knowledge of FMCG/CPG industry dynamics and competitive pricing environments.

• Advanced proficiency in MS Office (especially Excel); experience with Tableau, SQL, or similar analytics tools preferred.

• Excellent communication and stakeholder management skills.

• Highly organized with strong attention to detail and data accuracy.

• LATAM market expertise is highly valued and considered a differentiating factor.

• Highly detail-oriented with strong analytical and numerical skills.

• Comfortable managing complex pricing data, targets, and large datasets.

• Strong business mindset with the ability to balance sales growth and profitability.

• Collaborative team player who effectively supports Sales, Pricing, and SCM decision-makers.

• Passionate about data accuracy, process improvement, and governance.

The base salary for this position is between $110,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.