Director, Analytics (Media)

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

This is a New York based role - we work in a hybrid manner.

ABOUT THE ROLE

We are looking for a passionate, collaborative, and resourceful Director to join Redbox, Crossmedia’s analytics and business intelligence team. You will help lead the development and implementation of analytics solutions to evaluate and optimize marketing performance. Your expertise will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI.

RESPONSIBILITIES

• Act as a key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives.
• Build strong, independent relationships with client leads across media, analytics, and brand teams.
• Partner closely with internal Media Planning and Strategy teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
• Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions.
• Advocate for measurement as a critical driver of business value, not just a reporting function.
• Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
• Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution).
• Own partnerships with modeling vendors and/or lead internal model development efforts.
• Manage and mentor a team of analysts and managers, fostering growth in technical, strategic, and storytelling skills.
• Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations — leading by example.
• Serve as a visible, accessible leader that the team looks up to for clear direction, decision-making, and collaborative input.
• Encourage a culture of continuous learning across new tools, measurement techniques, visualization platforms, audience building, MMM, and MTA.
• Bring forward new ideas for improving processes, building the team, enhancing output, and evolving the way we work.
• Lead the development of reporting and dashboarding platforms, helping the team navigate setup based on client needs — and be ready to dive in hands-on when needed.

QUALIFICATIONS

• 5+ years of data analytics experience, ideally in a media agency setting.
• An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 6+ years’ experience in media analytics and business intelligence, with a focus on measurement strategy.
• Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types.
• Experience with marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, attention measurement).
• Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
• Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
• Ability to synthesize complex technical outputs into clear, client-ready insights.
• Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility.
• Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
• Excellent collaborator & communicator. Used to presenting in front of larger audiences.
• Strong listening skills: believes good thinking can come from anyone and any place; is a team player willing to compromise their point of view in support of others.

Salary range is $125-$155k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position.

This is a NY based role and we work in a hybrid manner.

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers