Director of Growth

About Glimpse Glimpse is the leading AI platform for CPG brands — automating critical back‑office workflows like deductions management, revenue recovery, and cash application. Since launching in April 2024, we've grown from 0 to 200+ customers and raised $52M from investors including a16z, 8VC and Y Combinator. Our AI agents retrieve deduction data, validate charges, automate cash application, and dispute invalid claims — work that would take a full‑time employee years to complete. For a $1B CPG brand, a single Glimpse agent reviewed 17,000 deductions in under 24 hours, identifying over $10M in recoverable revenue. We're building the next‑generation suite of services for consumer brands and are looking for exceptional people to help us scale. About the Role Build and scale a repeatable, data‑driven growth engine that drives pipeline and revenue across self‑serve and sales‑assisted channels, while establishing the foundational GTM systems, team, and positioning needed to take Glimpse from ~200 customers to category leadership in retail AI. This role is less about “brand CMO” and more about owning growth + GTM architecture end‑to‑end—a critical hire for scaling post–product‑market fit. What You’ll Do Scale a Data‑Driven Demand Generation Function Events: Take a functioning events program and manage it — expanding format, frequency, and geographic reach while maintaining strong pipeline ROI. Product Marketing: Own core messaging, positioning, and sales enablement. Translate complex back‑office workflows into a sharp ROI narrative (recovering 3%+ of topline) that compresses sales cycles and improves win rates against the status quo. Content: Scale a content engine built on CPG‑specific research, deduction benchmarks, and customer case studies — driving organic inbound pipeline and cementing Glimpse as the definitive voice on retail revenue leakage. Implement and maintain full‑funnel GTM infrastructure — attribution modeling, CRM hygiene, funnel tracking, and campaign analytics — giving the CEO, Sales, and CS a single source of truth on marketing’s contribution to revenue. Run a consistent operating cadence: weekly experiment reviews, monthly channel performance reporting, and quarterly pipeline forecasts that keep the team accountable to outcomes, not outputs. Own Performance Marketing Channels End‑to‑End Take direct ownership of all paid and performance channels — paid search, paid social, display, retargeting, and ABM — with full accountability for pipeline contribution, CAC, and payback periods. Build and run a rigorous experimentation engine: design weekly A/B tests across ads, landing pages, audiences, and offers; track win rates; and systematically scale what works. Architect the attribution and analytics infrastructure that gives you and the company clear, trustworthy data on channel ROI — moving spend decisions from intuition to evidence. Drive outbound‑assisted inbound in close partnership with Sales: define ICP targeting, build ABM plays for Fortune 500 CPG accounts, and ensure paid programs are tightly integrated with the sales motion. Continuously identify and test new acquisition levers — including AI‑driven tactics and emerging channels — to stay ahead of the curve. Build and Lead a High‑Performing Marketing Team Recruit, develop, and retain a high‑caliber team — including a Growth/Performance IC, Product Marketing Manager, Director of Community, and Content Associate — and set the bar for what great marketing talent looks like at Glimpse. Establish clear goals, ownership, and accountability for each direct report so that every team member knows what they own, what success looks like, and how their work connects to revenue. Coach and develop your team actively — through structured feedback, regular 1:1s, and stretch opportunities — so the function gets stronger as it scales. Operate as a player‑coach early on: comfortable executing alongside your team while simultaneously building the systems and playbooks that make the work repeatable. Serve as an executive partner to Sales, Product, and CS — representing marketing’s impact clearly to leadership and driving alignment on ICP, pipeline quality, and GTM strategy. MUST HAPPES 5-7 years of experience in Growth Directing content efforts into digital scaling and managing inbound motion Scaling marketing to hire conversion Leverage data/AI to direct GTM’s to improve leverage across function Nice to Haves Experience in or selling into CPG, food & beverage, health, or beauty industries Familiarity with deductions, trade finance, or retail supply chain workflows Comfortable in a fast‑paced, 5 days a week in‑person startup environment in NYC Traits that do well here High ownership: you don’t just advise - you drive the work to completion. Systems thinking: you can reason about messy workflows and design something scalable, not one‑off. Customer empathy + backbone: you listen deeply, then confidently set boundaries and callout tradeoffs. Fast learner: you ramp into new domains and tools quickly. WHY JOIN GLIMPSE Competitive salary with meaningful equity In-person team in NYC – high ownership, fast feedback loops Direct impact on a company growing at an exceptional pace A front‑row seat to building the operating system for CPG brands GLIMPSE is an Equal Employment Opportunity Employer. GLIMPSE will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. #J-18808-Ljbffr