Retail Execution Specialist - Grand Rapids, MI

Advanced Hydration Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. Retail Execution Specialist (RES) As a Retail Execution Specialist (RES) , you will be the ultimate ambassador for the Advanced Hydration division. You'll be responsible for amplifying the execution of our fan and athlete-loved brands on shelves and displays in-store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory. Responsibilities Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service. Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands. Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience. Program Execution: Efficiently execute all sales programs and initiatives, including selling‑in promotional programs, ensuring customer compliance, and achieving maximum brand potential. Collaboration: Partner with Coca-Cola Merchandisers and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out‑of‑stocks, and uphold company merchandising standards. Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill. Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan‑ograms, replacing decals or tags, and transporting, building and maintaining point‑of‑sale advertising and coupons for territory accounts as needed. Utilization of Technology: Utilize company‑provided technology for real‑time daily reporting, analyze reports, and leverage insights to drive success in‑store. Requirements Bachelor's degree or relevant experience preferred. Entry level applicants without experience but willingness to learn will be considered, as will candidates with 0-2 years’ experience in a sales, merchandising, marketing, or customer service. Strong selling skill set and ability to influence store/ownership personnel through fact‑based data selling. Position requires substantial local travel (~75%) within identified territories. Self‑motivated and ability to work independently within a large territory and multitask across a large number of stores. Strong interpersonal and time‑management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross‑functionally and through all levels of management. Willingness to understand and engage in the activities BODYARMOR & POWERAD consumers are engaged in. Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store‑visits—this is an awesome job, but it is not a desk job! Must be able to lift upwards of 25-50lbs with frequent bending, reaching and kneeling to support with product display building and events. Occasional off‑hours/weekend work, as needed. Must have a personal vehicle, and maintain an excellent driving record, and valid driver’s license for use during work hours, and willingness to drive throughout the territory as a primary function of the role, including ability to drive long distances as needed. Motor Vehicle Records must satisfy Company standards per Driving Policy. Company Statement The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States. Pay Range United States of America: 45,000 USD - 50,000 USD Annual Incentive Reference Value Percentage 7.5 Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s) United States of America City/Cities Remote Travel Required 76% - 100% Relocation Provided No Job Posting End Date May 29, 2026 Equal Opportunity Employer We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. 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