Vice President, Growth and Marketing

Role Description

AgelessRx is seeking a hands-on, highly analytical Vice President of Growth & Marketing to lead and operationalize our marketing organization. This is not a traditional brand-marketing or executive-oversight role. We are looking for a performance-oriented operator who has personally been deep in growth channels, experimentation, funnels, CAC/LTV economics, and scaling DTC businesses - and who now knows how to build systems and teams that consistently produce results.

This person will own the marketing operating layer across:

• Paid acquisition
• Lifecycle marketing
• Retention
• Analytics
• Experimentation
• Brand

They will be responsible for:

• Aligning priorities across functions
• Improving organizational execution
• Managing performance
• Ensuring the marketing organization operates as a cohesive system rather than a collection of disconnected channels

The ideal candidate combines strategic thinking with strong execution instincts. They know how to:

• Build teams
• Create accountability
• Identify blind spots
• Prioritize aggressively
• Push growth forward through disciplined experimentation and operational excellence

Qualifications

• 10+ years of experience in growth, performance, or digital marketing, with significant experience leading high-performing marketing organizations in fast-paced, high-growth environments
• Proven track record of scaling customer acquisition and retention programs while maintaining efficient CAC/LTV economics
• Deep enough fluency across paid channels (Google, Meta, affiliates) to challenge channel owners credibly, and know when performance explanations don't add up — without personally running campaigns day-to-day
• Demonstrated experience building and managing high-velocity experimentation programs focused on measurable business impact
• Strong analytical and quantitative skillset with the ability to interpret complex performance data and translate insights into actionable strategies
• Experience building and managing marketing financial models, forecasting growth performance, and making data-driven budget allocation decisions
• Strong understanding of attribution, analytics, funnel optimization, and marketing measurement frameworks
• Experience leading and developing cross-functional teams, including hiring, coaching, performance management, and organizational design

Requirements

• Hire, develop, coach, performance-manage, and hold accountable marketing team members, channel owners, agencies, vendors, and external partners
• Bring their own ideas, tactics, and growth initiatives to the table - and has the credibility and track record to push the team to implement them
• Ensure AgelessRx’s value proposition is consistently reflected across campaigns, landing pages, content, lifecycle communications, and customer touchpoints
• Partner with brand, content, digital marketing, product, clinical, legal, compliance, finance, and executive teams to align marketing execution with business goals, customer experience, and healthcare standards
• Serve as the senior marketing leader responsible for connecting team-level execution to company-level priorities
• Ensure the marketing organization has the right people, systems, and decision-making structures to scale effectively
• Own the marketing function across paid media, lifecycle marketing, brand, growth analytics, experimentation, and acquisition/retention channels
• Set growth priorities, budget guardrails, CAC/LTV expectations, channel-level targets, and ROI standards
• Determine which channels, audiences, campaigns, and initiatives should be scaled, tested, optimized, or deprioritized
• Partner with Finance to maintain the growth financial model, including spend levels, marginal ROI, CAC, LTV, payback, and channel-level scaling decisions
• Translate channel performance, experiment results, growth priorities, and marketing investment decisions into clear business implications for the executive team
• Lead the marketing team day to day, ensuring paid media, lifecycle, brand, analytics, and experimentation work together as an integrated system
• Own the team’s operating rhythm, including performance reviews, prioritization meetings, decision forums, reporting cadence, follow-through, and accountability mechanisms
• Improve execution quality by spotting blind spots, resolving dependencies, removing blockers, and keeping the team focused on the highest-impact work
• Redirect, sharpen, escalate, or change the approach when experiments, campaigns, channels, or team workflows are not producing results
• Build a proactive, high-accountability culture that enables high-agency team members without adding unnecessary process or bureaucracy
• Own go-to-market for new product launches - funnel architecture, positioning, offer structure, and the experiment roadmap for each new product line entering the market
• Hold accountability for the experimentation roadmap’s business impact, even if the Growth PMM owns day-to-day test coordination
• Ensure every major experiment has a clear hypothesis, owner, timeline, success metric, sample size, and decision rule
• Establish and manage reporting frameworks across CAC, LTV, payback, conversion, retention, channel efficiency, and ROI
• Periodically audit paid media and growth channels at a structural level, ensuring account architecture, bidding strategy, measurement, reporting, and optimization practices are sound
• Reallocate budget, people, and attention based on performance data, cutting low-return efforts and investing in KPI-backed growth opportunities

Company Description