Marketing Specialist IV

Below are the job details for your reference: Job Title: Customer Communications Marketing Manager Location: Boston MA Contract: 6-month contract (Possible extension) Job description: Customer Communications Marketing Manager The opportunity The Customer Communications Marketing Manager role is responsible for helping drive our bold ambition to be coming a Digital Customer Leader as well as executing against the engagement strategy to drive healthier outcomes for our business and our policy holders. This role is deeply focused on communicating with our customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. A majority of the individual's time will be spent collaborating with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization and developing and delivering on the tactical plans to drive adoption and engagement. This position is responsible for managing campaigns and "evergreen" marketing initiatives in both digital and traditional mediums, as well as understand how to optimize and drive results. The role is part of the larger clients Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance inforce projects. The Insurance Marketing team is part of a larger marketing organization including Brand, Human Centered Design, Digital, Analytics and Integrated Production. The teams work closely together to tell the clients story, create connected customer experiences, and demonstrate the business value of marketing. Key responsibilities Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers Strong coordination across teams to execute go-to-market tactics Establish strong working relationships across organization Managing theday-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers Presenting regular project updates to internal business owners Ability to develop and execute against a marketing plan Bring a 'digital-first' mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption Bring an innovative mindset, looking at what's new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement Candidate The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best-in-class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco-system of care providers. Ability to work quickly and incorporate insight into the communications is a must. Experience/skills needed Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging /overlapping deadlines Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo) Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space Works independently, while providing key updates to the working team and leadership team Strong relationship building skills and ability to influence Bachelor's degree is required and advanced related degrees a plus 5-10 years of marketing experience D2C marketing in heavily regulated industries (Financial Services, Healthcare etc.) Comfortable with analytics and measurement frameworks with a bias towards action LTC, life insurance or care facility experience a plus Excellent writing, verbal, and analytical skills Owner mindset Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. #J-18808-Ljbffr Dexian