Integrated Senior Strategist, Business Solutions

Job Description Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to prestigious Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. Job Summary The Integrated Sr. Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Sr. Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function. They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Sr. Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation. The Integrated Sr. Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast‑paced and detail‑oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. Main Duties and Responsibilities Strategic Planning (30%) Manage day‑to‑day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly. Employ Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting. Provide critical thinking and analysis to draw conclusions and construe actionable implications. Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations. Effectively manage all daily tasks as well as guide development and education of junior members of the team. Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays. Assemble and assess media posts, post‑campaign analysis, and competitive reports to inform future planning and recommendations. Build and foster open communication with clients and media partners, serving as a key HMI contact. Client Relations (20%) Build and foster open communication with clients and media partners. Contribute to performance reviews of Strategist, identifying strengths and areas for growth. Stewardship (25%) Effectively guide development of Strategist within Horizon as well as the industry at large. Delegate and manage Strategist daily tasks, reviewing all finalized work for internal or client distribution. Contribute to performance reviews of Strategist, identifying strengths and areas for growth. Media Activation (25%) Participate and lead team brainstorms to kick off plan and consideration set development for all channels. Monitor trends, tools, opportunities and applications in the media landscape, and appropriately apply that knowledge. Investigate cross‑channel opportunities. Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions. Coordinate review of RFP submissions for maximized social media integrations. Lead in RFP review of partners/site responses, compile proposal analysis and drive partner negotiations. Campaign execution & management: traffic plan assets such as creative and required tracking tags. Set up 3rd party ad server/tracker system: ensure sites are enabled, functioning properly and all materials are received from creative agency. Execute quality assurance (QA) of tracking functionality and creative units to identify and solve any issues. Create campaign post‑launch information such as screenshots, links and placement information to demonstrate proof of placement for clients. Enter and manage plans in billing system, track insertion orders, creative specifications development, and handle Traffic sheets/creative assignment as necessary. Generate insertion orders within internal systems tool to reserve advertising space and be responsible for accuracy of plan details. Maintain plan records, insertion orders, contact lists, spec documents and TI sheets. Monitor, manage and optimize self‑service paid social activation across Facebook, Twitter and other relevant social environments; include buy set‑up (targeting selections). Manage day‑to‑day communication with key partners: vendors, partner agencies and creative media and social clients. Qualifications Minimum 2-3 years planning experience required, experience with multiple media channels preferred. Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough). Proficiency with digital campaign setup and trafficking in Prisma, SBMS, DCM, Innovid, DV. Proficient in Microsoft Office Suite (Excel, PowerPoint, Word). Effective verbal and written communication skills, problem‑solving mentality. Professional demeanor and strong client relationship management experience. EEO Statement Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Salary & Benefits Salary Range: $66,300.00 – $80,000.00. A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits such as health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. #J-18808-Ljbffr Horizon Media Inc.