Field Marketing Specialist

Company & Culture:At GT's Living Foods, we're more than just a company – we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.Requirements:Bachelor's Degree in Marketing or related major (preferred)4+ years of job-related experienceValid driver's license, proof of insurance and be able to drive a motor vehicleWilling to travel locally 40-60% of the time, inclusive of nights and weekendsAble to lift 50lbs to aid event set-upJob Description:The Field Marketing Specialist plays a key role in driving brand awareness, consumer trial, and market share growth within their assigned market. Representing one of the most recognized leaders in kombucha, this role is responsible for bringing the brand to life through meaningful, high-impact consumer engagement. This position leads the execution and day-to-day management of the Brand Ambassador program, ensuring strong representation in-market and creating authentic connections with both loyal consumers and new audiences.Key Responsibilities:The Specialist is responsible for recruiting, training, and supporting Brand Ambassadors, while overseeing activations that drive product trial, education, and salesIn close partnership with the Field Marketing Manager, the Specialist supports local market strategy by identifying opportunities to deepen community engagement, expand brand presence, and enhance the effectiveness of field marketing effortsThis role requires a balance of operational execution and creative thinking to continuously elevate the program and deliver measurable results.Execute high-impact sampling initiatives, including retail activations and pop-ups, to drive product trial, consumer conversion, and salesEnsure all product displays, merchandising, and educational materials are executed to brand standards in-store and at eventsIdentify and lead local, on-brand events that increase brand awareness, engagement, and market presenceActively represent and elevate the brand, creating meaningful connections with both new and loyal consumersBuild and maintain strong relationships with retail partners to support distribution, visibility, and in-store executionIdentify and implement opportunities to enhance shelf presence, point-of-sale materials, and merchandising in alignment with marketing campaignsPartner closely with Sales to support key accounts and develop programming that drives awareness and sell-throughMonitor local market activity and competition to identify opportunities to strengthen brand positioning and drive growthLead the recruitment, onboarding, training, and ongoing development of Brand AmbassadorsOversee and coach Brand Ambassadors during activations to ensure high-quality execution and performanceManage scheduling, communication, and overall effectiveness of the Brand Ambassador program within the marketSupport collegiate sampling programs by hiring and developing campus ambassadors and ensuring program successPlan and coordinate all event logistics, including product, assets, staffing, and performance goalsOversee inventory, storage, and maintenance of marketing assets, including cold storage, equipment, and company vehiclesEnsure proper use, care, and compliance related to company vehicles, including safety trainingTrack, analyze, and report on activation performance, including sales impact, consumer feedback, and key learningsDevelop detailed post-event recaps with actionable insights to inform future strategiesGather and synthesize consumer and market insights to support ongoing marketing and product initiativesManage budgets and expenses accurately, including timely submission of receipts and reportsPartner effectively with Sales, Marketing, Logistics, and other cross-functional teams to ensure alignment and execution excellenceSupport the Field Marketing Manager in driving local strategy and continuous program improvementPerform other duties and responsibilities as assigned, in support of team and business objectivesKnowledge, Skills & Abilities:Demonstrated experience planning and executing events, retail activations, and local marketing campaigns, including logistics coordination and on-site executionExperience recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the ability to support training and performance expectationsProficiency in Microsoft Office Suite (Excel, PowerPoint, Word); experience with event tracking, reporting, or CRM tools is a plusPrior experience in the CPG food and/or beverage industry strongly preferred, with an understanding of retail environments and consumer engagementDemonstrates confidence, initiative, and a results-driven mindset, with a willingness to challenge the status quo and continuously improve programs and processesStrong networking and community-building skills, with the ability to establish and maintain meaningful relationships with partners, customers, and local stakeholdersAbility to work both independently and collaboratively in a fast-paced, field-based environment with minimal supervisionHighly organized and detail-oriented, with strong time management and prioritization skillsCreative thinker with the ability to develop engaging activations, solve problems independently, and adapt quickly to changing circumstancesProven ability to manage high-pressure situations with professionalism, adaptability, and sound judgmentDynamic and resourceful, with the ability to manage multiple priorities and execute across various initiatives simultaneouslyPassion for kombucha and an interest in raw, organic, and functional foods, with the ability to authentically represent the brandGT's Employee Experience (Benefits/Perks):Health Insurance: Medical, Dental, Vision, and Life Insurance401K with MatchingEmployee Assistance ProgramDiscounts on the amazing GT's product line (available for pickup at headquarters only)Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)Job Details:Location: Remote but must reside in LA area.Work Attire: Use good judgment, keeping in mind the nature of their work, their safety and the safety of others, and their need to interact with the public.Pay Range: $72,000 - $75,000 annually + bonus eligibleGT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.J-18808-Ljbffr