Marketing Operations Specialist

Responsibilities Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo Provide day-to-day end user support on list imports, mass updates, Marketo Insights Provide team lead support to assign out tickets, coordinate project efforts and prioritization Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs Ensure email and SPAM compliance to manage deliverability up-time Serve as liaison between internal teams, providing needed information and fulfilling requests Ensure the demand funnel including lead scoring and lead lifecycle is working properly Manage key integrations with Marketo, ensuring proper flow and connection Requirements 5+ years of experience in Marketing Operations/Automation roles Previous experience as a Marketo Admin required MCE Certification Required (AD0-E559 Adobe Marketo Engage Business Practitioner Expert) MCSA (AD0-E563 Adobe Marketo Engage Architect Master) a plus Deep understanding of Marketo Admin and Salesforce, MCE Experience maintaining and monitoring Marketo-Salesforce integration Passionate about solving challenges by leveraging technology solutions Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests. Core Competencies Demonstrates expertise in Marketing Operations and Automation, particularly with Marketo and Salesforce integrations. Proven ability to manage marketing programs, ensure compliance, and provide team leadership in a fast-paced environment. Keywords Marketo Administration Salesforce Integration MCE Certification Marketing Operations Organizational Skills ATS Optimization Keywords Hard Skills Marketing Automation Lead Scoring Lead Lifecycle Management Email Compliance SPAM Compliance Data Management Campaign Strategy Project Coordination Mass Updates List Imports Soft Skills Problem Solving Team Leadership Communication Certifications & Qualifications MCE Certification MCSA Certification Industry Keywords Marketing Programs Demand Funnel Project Prioritization End User Support Tools & Technologies Marketo Salesforce Martech Tools #J-18808-Ljbffr Jobtailor