Marketing Specialist - Remote

Marketing Specialist
Temp-to-hire
100% remote
Pay Range: $29-$31.25/hr.


The marketing Specialist owns the post?purchase communication journey for large?scale live and virtual events. From enrollment through event day, this role ensures participants are informed, prepared, and fully engaged at every stage. This is a strategic, operational role-not a basic email marketing position-focused on delivering a seamless, high?impact experience at scale.


This role designs and manages complex, multi?channel communication campaigns that span 100 days, multiple audience segments, and thousands of participants. The specialist works cross?functionally with Sales, Marketing, Creative, IT, Logistics, and Client Services teams while managing multiple concurrent event campaigns.


The ideal candidate is a systems?driven marketer who thrives in structured complexity, moves with urgency, and maintains precision under pressure.



Key Responsibilities

• Design and execute multi?phase lifecycle communication strategies across email, SMS, messaging platforms, and client portals
• Build advanced audience segmentation based on purchase behavior, timing, engagement history, and acquisition source
• Develop structured communication plans that guide participants from enrollment through attendance
• Implement dynamic messaging logic and suppression rules to optimize engagement and avoid over?communication
• Manage 4-6 concurrent event campaigns with complex timelines and dependencies
• Build, QA, schedule, and monitor automated workflows in platforms such as Salesforce Marketing Cloud, HubSpot, or similar tools
• Manage approvals, timelines, deliverables, and translation workflows when required
• Proactively identify risks, bottlenecks, and timeline changes to meet critical event milestones
• Serve as a central point of coordination across Sales, Marketing, Creative, IT, Logistics, and Client Services
• Create detailed briefs outlining communication objectives, audience segments, messaging cadences, and calls to action
• Ensure communication strategy aligns with operational execution and event logistics

Data, Optimization & Process Improvement

• Track and analyze campaign performance metrics including open rates, click?through rates, scheduling conversions, and attendance trends
• Refine segmentation, messaging cadence, and workflows based on performance insights
• Reduce client service inquiries through proactive, clear, and timely communications
• Document best practices and support scalable lifecycle communication systems
• Contribute to ongoing improvements in CRM, automation tools, and operational processes

Requirements

• 3-6 years of experience in lifecycle marketing, CRM campaign management, event communications, or a related role
• Proven experience managing large?scale, multi?channel campaigns
• Proficiency with Salesforce Marketing Cloud, HubSpot, or similar CRM/automation platforms
• Experience using project management tools such as Asana
• Strong analytical, reporting, and optimization skills
• Excellent written and verbal communication skills
• Experience with multilingual communications is a plus
• Ability to manage multiple priorities in a fast?paced environment

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.


EEO Notice


Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.


Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io .


Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .

Representation Notice


By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

For residents of Ontario, Canada: Based on Highspring's discussions with its Client, Highspring's understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly).

Privacy Notice


Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .
• Virginia residents may access our state specific policies here .
• Residents of all other states may access our policies here .
• Canadian residents may access our policies in English here and in French here .
• Residents of countries governed by GDPR may access our policies here .

Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here ( ). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring.

Pay Transparency Notice


Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.