Digital Marketing Analyst

Work toward creating competence in a specific Ovative subject matter such as media, measurement, or strategy Plan, execute, and optimize digital media programs Perform A/B testing and landing-page testing recommendations Develop on-page and off-page optimization recommendations Prepare weekly and monthly reporting Pace budgets and goals Build, test, and optimize creative assets Create and optimize audiences Support promotions Conduct heavy data analysis, reporting, and insights on digital media performance Plan, strategize, document, execute, and optimize cross-channel campaigns Execute discrete analyses using analytical tools Translate analyses into insights through slides, documents, and emails for clients Manage work independently with initial direction from a manager Understand clients' businesses and industries and connect work to broader project and client goals Support development of client-facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits Participate in onboarding bootcamp and meet with senior leaders for project work and informational interviews Requirements Prior professional experience is not required Ability to think critically, break down problems, and propose solutions through academic projects, internships, volunteer, or work experiences Strong verbal and written communication skills Ability to share ideas effectively in group projects, presentations, or customer-facing interactions Consistently produce accurate, thorough, and organized work Ability to work respectfully and professionally with peers, instructors, teammates, or external stakeholders Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings Familiarity with basic tools such as MS Office, Google Workspace, or similar software Permanent US work authorization required Temporary work authorization such as CPT or OPT is not accepted Must not require work visa sponsorship now or in the future Core Competencies Demonstrates the ability to plan, execute, and optimize digital media programs while conducting data analysis and reporting on performance. Strong communication skills are essential for translating insights into client-facing deliverables and collaborating effectively with team members. Highest-signal resume keywords Digital Media Program Optimization Data Analysis and Reporting A/B Testing Cross-Channel Campaign Execution Strong Verbal and Written Communication ATS Optimization Keywords Hard Skills Digital Media Strategy On-Page Optimization Off-Page Optimization Data Analysis Performance Reporting Creative Asset Optimization Audience Creation Budget Management Analytical Tools Problem-Solving Soft Skills Critical Thinking Effective Communication Team Collaboration Ownership and Initiative Organizational Skills Industry Keywords Media Measurement Strategy Client-Facing Solutions Competitive Audits Tools & Technologies MS Office Google Workspace #J-18808-Ljbffr