Business Development Representative
WXXV-TV/Morris Network
Business Development Representative
WXXV and ChartLocal are seeking a motivated, outgoing Business Development Representative to help generate new business opportunities for our broadcast and digital sales team. This role focuses on identifying prospective advertisers, connecting with local business decision-makers, and scheduling discovery meetings for Account Executives. The ideal candidate is confident initiating conversations, persistent with follow-up, organized, and comfortable working independently.
Responsibilities
- Research and develop targeted lists of local business prospects
- Identify businesses with the potential to invest in ongoing advertising and marketing
- Contact prospective clients through phone calls, email, social media, and in-person visits
- Connect with business owners, marketing leaders, and other decision-makers
- Introduce WXXV and ChartLocal and secure discovery meetings for assigned Account Executives
- Gather basic information about each prospect and provide a clear handoff before the meeting
- Maintain accurate records of calls, visits, follow-ups, and scheduled meetings within a CRM
- Manage daily prospecting activity and consistently follow up with potential clients
- Participate in sales meetings, coaching sessions, and ongoing training
- Represent WXXV and ChartLocal professionally throughout the local business community
Qualifications
- Strong verbal and written communication skills
- Comfortable making outbound calls and conducting in-person business visits
- Self-motivated, persistent, organized, and able to work independently
- Ability to build rapport with a wide variety of business professionals
- Comfortable working toward defined activity and performance expectations
- Positive attitude with a competitive, team-oriented mindset
- Valid driver's license, reliable transportation, and ability to travel locally
Preferred Experience
- Previous experience in sales, business development, appointment setting, or another B2B role
- Experience working with local businesses or small- and medium-sized business owners
- Familiarity with CRM systems and sales pipeline management
- Media, marketing, or advertising experience is a plus
- Entry-level candidates with strong communication skills, confidence, and initiative are encouraged to apply
The Business Development Representative works closely with an assigned Account Executive and has the opportunity to earn commission based on revenue generated from the new business relationships they help create. WXXV and ChartLocal offer a collaborative environment focused on professional growth and helping local businesses succeed through strategic advertising solutions.
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