VP, GTM Enablement

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

WHAT YOU’LL DO

• Build ABC’s GTM enablement function from the ground up, including the strategy, operating cadence, governance model, content standards, learning architecture, tools, and success metrics.
• Create consistent, role-based enablement programs for Sales, Client Experience, and related customer-facing teams, including onboarding, continuing education, certifications, coaching routines, and reinforcement programs.
• Establish a repeatable sales process and enablement framework that improves discovery, messaging, qualification, objection handling, deal execution, handoffs, renewal readiness, and expansion conversations.
• Partner with Product Marketing, Product, Sales, Marketing, Client Experience, Revenue Operations, and Support leaders to translate strategy, product capabilities, customer insights, and market positioning into practical field-ready programs.
• Use AI-enabled tools and workflows to improve enablement content creation, personalization, knowledge management, learning paths, call coaching, readiness measurement, content recommendations, and productivity across GTM teams.
• Build and scale the GTM Enablement team over time, including hiring and developing strong talent, establishing clear roles and operating rhythms, and structuring the work so the function can support a growing, increasingly complex GTM organization.
• Build and govern a single source of truth for messaging, value propositions, competitive positioning, playbooks, talk tracks, customer proof points, launch materials, and customer lifecycle enablement assets.
• Lead the design, development, deployment, and ongoing optimization of a scalable CMS/LMS ecosystem for both internal GTM teams and external clients, enabling role-based product training, self-service learning, certification, content governance, launch readiness, and customer-facing resources that improve adoption, consistency, and time-to-value.
• Equip GTM teams to clearly and confidently communicate ABC’s product direction and customer value, including how our platform helps fitness operators improve revenue, retention, member engagement, billing, operations, and customer experience.
• Define enablement KPIs and reporting that connect programs to business outcomes, including ramp time, sales process adoption, content usage, win rates, forecast quality, customer handoff quality, retention, expansion, and team readiness.
• Serve as a strategic partner to the CMO and GTM leadership team while staying close enough to the work to write content, design curriculum, deliver training, inspect adoption, and iterate quickly.

WHAT YOU’LL NEED

• 12+ years of progressive experience in GTM enablement, revenue enablement, sales enablement, product marketing enablement, revenue productivity, GTM operations, or a closely related function.
• Proven experience building or significantly transforming an enablement function in a B2B SaaS, technology, payments, vertical software, or similarly complex commercial environment.
• Strong understanding of the full customer lifecycle, including demand creation, sales execution, onboarding handoffs, adoption, retention, expansion, and customer value realization.
• Demonstrated ability to create structure, including defining processes, building scalable programs, setting standards, and driving adoption across distributed teams.
• Strong AI fluency with the ability to evaluate, implement, and operationalize AI-enabled tools for enablement, learning, coaching, content, workflow automation, knowledge management, and GTM productivity.
• Ability to translate complex product, platform, data, and AI-enabled capabilities into clear customer-facing value propositions, field messaging, training, and practical talk tracks.
• Executive-level communication and influence skills, with the ability to partner directly with senior leaders while earning credibility with frontline teams.
• Experience designing onboarding, certification, coaching, and reinforcement programs that measurably improve ramp, consistency, productivity, and business outcomes.
• Strong data and measurement discipline, including the ability to define KPIs, inspect adoption, analyze program effectiveness, and communicate impact in a clear executive-ready way.
• Hands-on builder mindset: comfortable setting strategy and operating at the tactical level when the function is early-stage.

AND IT’S GREAT TO HAVE

• Experience enabling multiple GTM functions, including Sales, Marketing, Client Experience, Customer Success, Support, or Implementation.
• Experience with enablement, learning, revenue intelligence, content management, conversation intelligence, CRM, and AI-assisted productivity platforms such as Highspot, Seismic, Mindtickle, Gong, Chorus, Salesforce, HubSpot, or similar tools.
• Direct field experience in sales, customer success, client experience, account management, or another customer-facing commercial role.
• Experience in a private-equity-backed, high-accountability, or transformation-oriented business environment.
• Familiarity with sales methodologies such as MEDDIC, Challenger, SPIN, Sandler, Command of the Message, or similar frameworks.

WHAT SUCCESS LOOKS LIKE

• ABC has a clear, scalable GTM enablement operating model with defined ownership, governance, learning paths, content standards, and measurement.
• Sales and Client Experience teams follow a more consistent process, deliver clearer customer messaging, and use shared playbooks, tools, and value propositions.
• Sales pipeline and bookings have increased and Client Experience is (showing this measurable difference) in a 6 month timeframe
• New hires ramp faster and customer-facing teams show measurable improvement in readiness, process adoption, content usage, and manager confidence.
• AI is embedded into how enablement work gets done, improving speed, personalization, knowledge access, coaching, and insight quality without sacrificing accuracy or human judgment.
• GTM teams can confidently explain ABC’s product value, AI-enabled capabilities, customer outcomes, and differentiation across the customer lifecycle.
• The CMO and GTM leadership team have clear visibility into enablement impact through practical, outcome-oriented reporting.

WHAT’S IN IT FOR YOU

• Purpose-led company with a values-focused culture: Best Life, One Team, and Growth Mindset.
• Time Off: with our open PTO policy, you pick when you want time off when it’s best for you.
• Days of Disconnect: once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental and Pawternity Leave: we offer leave for when your family grows by two feet or four paws.
• Fitness Perk: we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement.
• Discounts: access to discounts with our partners, such as Dell, Microsoft, and many more.
• Medical, dental, and vision coverage.
• EAP: we get you help when you need it. Period.
• Calm App +4: enjoy tranquility with a Calm App subscription for you and up to four dependents over the age of 16.
• And more — so many benefits we couldn’t even fit them all here.

Benefits may vary by country and will be confirmed based on the final work location.

LOCATION

This is a remote role based in the United States or Canada. The role requires strong partnership with the CMO and senior GTM leaders, along with the ability to collaborate effectively across a fully remote, distributed team.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients, and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative.

We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets.

ABOUT ABC

ABC Fitness is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for millions of members across clubs of all sizes, from multi-location chains and franchises to independent gyms.

Founded in 1981, ABC helps gyms and health clubs globally perform better and more profitably through comprehensive SaaS club management solutions that enable club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies.

Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -

220000 USD - 240000 USD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION :

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com

#LI-REMOTE