Associate Manager, Paid Social

The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do as a company. We have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries, and we focus deeply on how our readers will experience our journalism— from print to audio to a world‑class digital and app destination. Our business strategy centers on making journalism so good that it’s worth paying for. Job Description: The New York Times is looking for an experienced Paid Social Associate Manager to join our new in‑house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap. The role is hybrid, based in the New York Office, reporting to the Manager, Paid Social, with an expectation of office presence 3 days a week. About the Role As the channel specialist, you will be the hands‑on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will accelerate turnaround times, streamline operations, and maximize results across all paid social channels. Responsibilities Own end‑to‑end paid social campaign execution and optimization Design and manage audience segmentation, creative rotation, and budget pacing Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements, etc.) Collaborate with in‑house media strategy team to develop and build high‑performing ad formats based on performance insights Collaborate with analytics team members to execute testing plans across platforms (e.g., A/B Testing, Conversion Lift) Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Consult internal teams on channel best practices and provide creative insights to help inform the creative development process Analyze performance trends on an ongoing basis and benchmark across key metrics (e.g., CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis Experiment with automation tools and workflow processes Qualifications 3+ years of experience managing paid social campaigns at scale (agency or in‑house) 2+ years in performance marketing Deep expertise in Meta Ads Manager and at least two additional social platforms Track record of results‑driven campaign execution and management Familiarity with iOS 14+, CAPI, and evolving privacy frameworks Analytical skills with proven experience hitting ROAS, CPA, or CPI goals Preferred Qualifications Understanding of audience targeting, creative optimization, and platform features Benefits Annual base pay range of $85,000 – $100,000 USD Variable pay options such as annual bonus and restricted stock Medical, dental, and vision benefits Flexible Spending Accounts (F.S.A.s) Company‑matching 401(k) plan Paid vacation, paid sick days, and paid parental leave Tuition reimbursement and professional development programs Benefits for non‑U.S. roles provided during the interview process Equal Opportunity Statement The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affinality preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io. We are an Equal Opportunity Employer and encourage people from all backgrounds to apply. #J-18808-Ljbffr