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Digital Marketing Manager

AppCast

About the Opportunity The company is seeking a driven, AI-first Digital Marketing Manager to help fuel cross-functional execution tied to the broader digital and growth strategy. This is a hands-on, cross-channel role where the individual will contribute to paid social, paid and organic search, website and landing page updates, and assist wherever the Marketing team needs extra hands, from content to events to product marketing. The role will leverage AI tools daily to move faster and work smarter across the team. This is a great fit for an early-career marketer who wants to build well-rounded digital skills in B2B SaaS and cybersecurity. The time will be split across channels, so breadth and a willingness to learn are more important than deep expertise in any single area. Hunger and curiosity are valued more than checking every box. Being a proactive self-starter is a must; the company is looking for someone who brings ideas and spots opportunities independently. This is a high-visibility, high-impact role within a fast-moving cybersecurity marketing team. Key Responsibilities AI-Powered Execution: Utilize AI tools daily to speed up copywriting, campaign assets, and design production across channels. Track and improve AI-driven search visibility. Extract insights from sales calls to sharpen messaging and inform content and campaigns. Support website builds and updates. Social (Paid): Plan, create, and publish paid social campaigns across LinkedIn (primary), YouTube, and Reddit, with X and Facebook as secondary channels. Build and QA ad creative, copy, audiences, and targeting, and monitor spend, pacing, and performance. Paid & Organic Search: Support paid search campaigns, including setup, QA, and optimization. Contribute to on-page SEO and content optimization to improve organic rankings. Support search visibility across emerging AI-driven search, monitoring performance and surfacing opportunities. Monitor keyword and campaign performance and flag opportunities to optimize. Website & Landing Pages: Help maintain, update, and QA website pages and campaign landing pages. Partner with design and content to keep pages on-brand and conversion-focused. Support testing and optimization to improve page performance and conversion. Analytics & Cross-Functional Support: Manage UTMs, tags, and tracking links to maintain clean analytics across channels. Assist with monthly and quarterly performance reporting. Partner with Growth Marketing, Product Marketing, Events, and Content to execute integrated campaigns, and flex into any area of the Marketing team as priorities shift. Collaborate with design on asset requests, and help maintain and organize marketing assets, messaging, and templates. Required Qualifications 4+ years of experience in digital marketing, preferably in B2B SaaS, tech, or cybersecurity. Familiarity with AI tools such as Claude, ChatGPT, Gong AI, Canva, or similar. A willingness to brainstorm ways to improve efficiency using AI is a must. Hands-on experience across two or more digital channels (e.g., social, paid search, SEO, website). Some experience with paid platforms (LinkedIn Ads, Google Ads, or similar). Excitement and a willingness to learn are paramount. Comfort working across channels and shifting between them as priorities change. Strong copywriting and editing skills. Familiarity with website CRM and analytics tools. Familiarity with AI tools including Canva, Claude, Google AI, etc. A self-starter mindset with genuine curiosity and eagerness to pick up new channels and tools. A self-starter mindset: spotting opportunities and bringing ideas to the table, with genuine curiosity and eagerness to pick up new channels and tools. Strong communication skills and the ability to thrive in a fast-paced environment. Preferred Qualifications Hands-on experience with YouTube, and/or Reddit (organic or paid). Experience with paid search, SEO, or GEO/AEO tools. Experience with website or landing page management, ideally in a CMS. Experience creating or editing short-form video and visual content. Interest in cybersecurity, network security, or enterprise IT. The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.

Vacancy posted 3 days ago
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