Senior Manager, NA Omnichannel Performance Analytics & Insights

Job Title: Senior Manager, NA Omnichannel Performance Analytics & InsightsLocation: Morristown, NJAbout the job: The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer-centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.The NA GTMC OC team has been created to:Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomesFree up capacity in marketing teams to focus on brand and content strategyAccelerate and standardize omnichannel operations processesImprove sharing of best practiceClarify accountability for day-to-day marketing activities, as well as long-term improvement effortsRealize efficiencies and economies of scale across the North America and Global marketing organizationsAbout Sanofi:We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.Main responsibilities:The Senior Manager, NA Omnichannel Performance Analytics & Insights will play a critical role in advancing how Sanofi measures, interprets, and acts on omnichannel performance across North America. This role will move reporting beyond vanity metrics and standard campaign dashboards, establishing insight-led measurement practices that help brands understand performance, optimize investment, improve customer engagement, and make faster, more confident commercial decisions. The role will partner closely with Media, Brand, CRM, Web, Analytics, agency, and offshore teams to define KPIs, lead performance storytelling, shape test-and-learn agendas, and use AI-enabled analytics to raise the quality, speed, and impact of insights delivered to the business.Core responsibilities include but are not limited to:Lead the development and governance of NA omnichannel commercial measurement standards across media, CRM, web, search, and customer journey performance.Define KPI frameworks and reporting principles that distinguish between activity metrics, diagnostic indicators, optimization signals, and business-impact measures.Translate Brand and channel objectives into clear measurement plans that help teams evaluate performance, identify opportunities, and make more confident commercial decisions.Own the quality and consistency of omnichannel performance storytelling, ensuring reporting answers: what happened, why it happened, what it means, and what action should be taken.Partner with Digital and central analytics teams to influence dashboard design, reporting requirements, data interpretation, tagging priorities, and measurement usability, while respecting their ownership of platforms and data infrastructure.Direct offshore analytics resources to scale recurring reporting, dashboard QA, performance analysis, insight generation, and cross-brand reporting support.Partner with Media, CRM, Web, Search, Brand, and agency teams to identify performance trends, customer journey gaps, optimization opportunities, and cross-channel learnings.Shape and support the omnichannel test-and-learn agenda, including test design, KPI alignment, readout standards, learning capture, and recommendations for scale.Use AI-enabled tools, automation, and advanced analytics techniques to accelerate insight generation, reduce manual reporting burden, identify patterns across channels, and improve the speed and quality of decision-making.Serve as a key business analytics counterpart to agency and vendor partners, ensuring deliverables are accurate, insight-led, standardized, and tied to Brand objectives rather than surface-level performance metrics.Lead upskilling of offshore and cross-functional partners on NA omnichannel analytics standards, insight development, reporting interpretation, and executive storytelling.Support key GTMC transformation priorities by identifying where measurement, reporting, or operating model improvements can unlock better business impact.About You:Required Skills:Bachelor’s degree in any field required.7+ years of experience in Omnichannel performance analytics, marketing analytics, omnichannel analytics, media analytics, CRM analytics, web analytics, or a related field.Experience developing KPI frameworks, measurement plans, performance scorecards, executive reporting, and test-and-learn measurement approaches.Proven ability to synthesize complex data into clear insights and recommendations for senior business leaders.Experience working across multiple online and offline marketing channels, including paid media, CRM/email, web, search, TV, digital engagement, and customer journey measurement.Experience partnering with data science and data engineering teams to influence reporting outputs and improve data usability.Hands-on proficiency with SQLHands-on familiarity with analytics and media tools such as GA, Sprinklr/brand listening, Jira, Power BI, Tableau, or similar BI platforms. Work experience:Deep understanding of omnichannel marketing measurement across media, CRM, web, search, and customer journey analytics.Experience in managing and setting up custom attribution models. Strong commercial acumen with the ability to connect channel performance to Brand objectives, customer behavior, and business decision-making.Demonstrated ability to move organizations beyond vanity metrics toward actionable, insight-led performance management.Strong knowledge of KPI framework design, measurement planning, test-and-learn methodology, campaign analytics, and performance optimization.Ability to translate complex data into clear executive-level narratives, recommendations, and decision points for senior non-technical audiences.Applied understanding of AI, machine learning, predictive analytics, and automation, with the ability to use emerging tools to accelerate insight generation and improve reporting quality.Strong ability to influence dashboard design, reporting requirements, tagging priorities, and data usability in partnership with technical platform and analytics owners.Experience directing offshore, agency, or matrixed analytics resources to deliver high-quality outputs at scale.Strong understanding of the US pharmaceutical commercial environment, including regulatory considerations, promotional review processes,