Community Liaison

Job Description

Job Description

About Us

Two compassionate visionaries embarked on a transformative journey when Dee and Vanessa founded Care Indeed Home Health Care in the heart of the San Francisco Bay Area. Their mission was clear: to revolutionize the way care was delivered to seniors and individuals in need. Beyond home care services, they expanded their reach into medical staffing, bridging the gap between healthcare facilities and skilled professionals. These founders actively listened to pain points, strategically recruited committed candidates, and ensured that compassion remained at the core of their legacy. From pandemic adaptations to virtual reality training, their impact continues to shape the healthcare landscape, creating a better world for elders, families, and their caregivers.

Care Indeed helps people live safely and comfortably at home by delivering dependable Private Duty/Home Care and Home Health services with dignity, responsiveness, and heart. We partner closely with hospitals, skilled nursing/rehab facilities, physicians, senior living communities, hospice teams, and community organizations to support families through transitions of care—and beyond.

What You’ll Do

Position Overview

As Care Indeed’s Community Liaison, you’ll be the face of our agency in the community and a trusted resource to referral partners. Your mission is simple: grow and strengthen referral relationships that drive qualified leads and increase admissions across our service lines while ensuring partners and families experience exceptional communication and a smooth start-of-care.

This is a relationship-first, results-driven role for someone who thrives in the field, loves connecting with people, and knows how to turn trust into consistent referrals.

Essential Duties And Responsibilities

Strategic Planning & Market Analysis

• Conduct ongoing market analysis, including service area potential, competitive landscape, and organizational strengths and weaknesses, to identify and define key target markets.
• Analyze past and current marketing data, service line performance, and patient/partner relationships to inform strategy.
• Develop comprehensive sales and marketing objectives, projections, and a strategic marketing plan with clear priorities, timelines, and measurable goals.
• Execute the approved marketing plan, ensuring all activities are completed within the established timetable and budget.
• Regularly review, evaluate, and report on market analyses, plan implementation, and outcomes to leadership to ensure continuous improvement and alignment with company goals.

Build Referral Partnerships (Your #1 Focus)

• Develop and maintain relationships with key referral sources, including:
  • Hospitals, discharge planners, case managers, social workers
  • SNFs, rehab facilities, and post-acute teams
  • Assisted Living/Independent Living/Memory Care communities
  • Physician offices, geriatric and specialty clinics
  • Hospice and palliative care providers
  • Community organizations serving seniors and caregivers
• Proactively visit referral sources to present Agency credentials and services, with the objective of generating qualified patient referrals.
• Create a weekly territory plan (touchpoints, in-services, events, and follow-ups).
• Educate the Community on Care Indeed Services.
• Clearly communicate our services and how we help families:
  • Private Duty/Home Care: companionship, personal care (ADLs), dementia support, respite, 24/7 care, post-op support
  • Home Health (Skilled): skilled nursing and therapy coordination (as applicable), post-acute transition support
  • Deliver engaging in-services (lunch & learns, staff huddles, caregiver education sessions)

Drive Leads + Improve Conversion

• Generate qualified referrals and collaborate closely with Intake/Admissions to prevent “lead leakage.”
• Ensure referrals are supported through the process—from first contact to start-of-care—keeping partners informed appropriately.
• Represent Care Indeed in the Community.
• Attend and support community events: senior fairs, networking meetings, caregiver support groups, professional associations, and outreach events.
• Build our presence and reputation through authentic relationship-building and responsiveness.

Track Activity & Outcomes (CRM Discipline)

• Log all touches, meetings, referrals, notes, and outcomes in CRM.
• Report referral trends, conversion performance, competitive insights, and growth opportunities to leadership.
• Support Service Recovery When Needed
• Partner with operations to resolve concerns quickly and protect key relationships.
• Perform other duties as assigned.

What We’re Looking For

Qualifications/Education And Experience

Required

• 2+ years of experience in healthcare marketing, referral development, home care/home health sales, senior living outreach, or related field-based relationship role
• Bachelor's degree in Healthcare, Business, Marketing, or a related field required
• Strong communication and presentation skills (you’re comfortable with in-services and professional conversations)
• Organized and consistent with follow-up; comfortable using a CRM
• Valid driver’s license, reliable transportation, and ability to travel throughout the territory
• As part of our final selection process, candidates are required to provide two professional references and one personal reference . Please note that an offer of employment is contingent upon the successful validation of these references by our hiring team.

Preferred

• Experience with home care/private duty, home health, hospice, senior living, or post-acute transitions
• Existing relationships with discharge planners, case managers, or senior living communities
• Understanding of payer sources and general referral workflows (private pay, LTC insurance, Medicare home health basics)

Working Conditions

• Risk of exposure to bloodborne pathogens-limited
• The position is stressful in terms of meeting deadlines.
• Work may involve virtual or in-person interactions with clients, families, and service providers
• Regular travel is required for client meetings, facility visits, industry seminars, conferences, and networking events

Physical Requirements

• Lifting requirements: Minimal; up to 25 pounds
• Regular use of standard office equipment such as laptops, smartphones, and photocopiers.

Work Hours

Monday to Friday, 9:00 AM to 5:30 PM; days may be flexible based on the need. Some weekend and evening work is required in this position.

Care Indeed is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Why Join Care Indeed?

• Mission-driven work that directly helps seniors and families
• A team that values responsiveness, integrity, and follow-through
• Growth opportunity: help shape outreach strategy and expand territory impact
• Supportive leadership and clear performance goals
• Competitive compensation + incentives + mileage reimbursement

Make An Impact! Join Our Team Today!

Want to join a company at the forefront of in-home care? Care Indeed is looking for individuals like you! If you are interested in joining our team, you can submit your application at or call us at View phone number on ziprecruiter.com.

Ranked by FORTUNE as one of the Bay Area's 50 Best Places to Work in Aging Services, our dedicated team is ready to grow and is in search of talented care providers.

How to Apply

To be considered for this position, please submit the following:

1. Your Resume

2. A Cover Letter that includes:

A brief description of the territories you have managed or supported

An overview of the referral relationships you have built, maintained, or grown

Any accomplishments or results related to referral development, partnership building, or community outreach

Please upload your resume and cover letter through our Careers page.