MAS CRM Lead, OnStar

Job Description The Role The Marketing Applied Sciences(MAS)teamis responsible fordeveloping analytics-driven solutions to help GM Organizations achieve their business goals. The Senior Strategist,CRM Analytics & Insightswill lead thedelivery ofCRM Analytics and Insights fortheOnStarbrand,helping them quantify the impact of CRMactivationsand providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies and integrate CRM analytics into cross-channel experiences. This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to theOnStarmarketing team in the form of automated reports, deep dive analysis, customer profile analysis, andclosed-loop reporting. WhatYou’llDo Lead thedelivery ofCRM Analytics and Insights forthe OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization. CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities Identifyopportunities for improvement;monitorongoing campaignperformanceandidentifyoptimization opportunities. Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions. Build and manage relationships with cross-functional stakeholders toidentifyand prioritize key marketing and media questions. Oversee andassistin developing brand strategists, reviewing stakeholderdeliverablesand providing feedback. HelpOnStarestablish measurement goals and chart a route to activate those goals. Partner with data science and engineering teamsto ensure data quality and accuracy. Understandhow toconnectmultiple data sources (email, app,website, andoutbound marketing)todeliverreporting andactionableinsights. Collaborate with Marketing Technology teams on datarequirements. Your Skills & Abilities 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics Deep understanding of and experience with CRM reporting and measurement frameworks Ability to integrate data and findings from a variety of data sources and present a holistic view of a position Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team Advanced-level understanding of email service providers and associated optimization & analytical tools Strong understanding of Marketing Automation platforms and CRM systems Deep Experience with data visualization tools (e.g., Tableau,PowerBI), analysis tools (Excel, Databricks, Snowflake,etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites:i.e.Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc. Experience with statisticalmethodsand experimentation techniques. Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations. Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable. Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders What Will Give YouACompetitive Edge (Preferred Qualifications) Bachelor’sDegreerequired Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, AppliedMathematicsor another quantitative fieldpreferred, but notrequired. PMP preferred GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. 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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at View phone number on click.appcast.io. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. #J-18808-Ljbffr General Motors