Consumer Insights Manager

Here is the sanitized Job Description, completely stripped of specific company and team names to keep it generic for sourcing. Job Title: Marketing Insights & Research Manager (Contract) Location: Hybrid / Remote Duration: 5–6 Months (Employee Leave Coverage) About the Role We are seeking a sharp, curious, and strategically minded Insights & Research Professional to join our marketing team for a 5-6 month contract covering an employee leave. In this role, you won't just be looking at data; you will be the bridge between complex business challenges and the deep human insights that solve them. You will primarily support our core digital platform and mobile ecosystem, focusing on understanding niche, high-value audiences (such as mobile gamers and digital app consumers). Instead of executing raw data modeling yourself, you will act as a program manager and strategic storyteller—partnering with world-class global research vendors to frame the right questions and translate the findings into compelling, actionable narratives that shape our go-to-market and product strategies. Core Responsibilities Translate Business Questions into Research Strategy: Partner closely with Product Marketing Managers (PMMs) and brand teams to clarify ambiguous business challenges and articulate them into high-impact qualitative and quantitative research designs. End-to-End Vendor & Program Management: Manage relationships, timelines, and execution with a diverse mix of research partners, ranging from global powerhouses to boutique, highly customized strategy agencies. Insight Synthesis & Storytelling: Review, authenticate, and synthesize complex qualitative (focus groups, user diaries) and quantitative (large-scale usage studies, path-to-download tracking) data into cohesive, highly resonant presentation slides and documents. Stakeholder Navigation: Confidently present insights to cross-functional teams, navigating gray areas, managing pushback with maturity, and driving alignment on strategic pivots based on user truths. Deploy Modern Tooling: Infuse modern workflows—including generative AI productivity tools and studios—to expedite report synthesis, thematic coding, and trend identification. Requirements & Qualifications Must-Have Attributes & Experience Experience: 4+ years of experience in consumer insights, market research, brand strategy, account planning, or marketing consultancy. The "Consultant" Mindset: A proven background navigating a client-facing or internal stakeholder-heavy environment where you managed the strategy of research, not just the technical execution. Masterful Storytelling: Exceptional communication skills with a proven ability to distill complex data into clean, visually compelling presentations (Slides/Sheets) that emphasize "the so-what." Comfort with Ambiguity: Ability to thrive in a rapid environment, jump straight into ongoing projects, and comfortably navigate feedback or skeptical stakeholder environments. Preferred & Nice-to-Have Prior experience working within a fast-paced B2C technology firm or large enterprise environment. Experience in the Gaming, Mobile Apps, or Digital Ecosystem sectors, or a passionate interest in the space. Background in B2C consumer-facing industries (e.g., Consumer Electronics, CPG, Media). Familiarity with leveraging AI productivity tools (e.g., LLMs, AI sandboxes) to assist with qualitative synthesis. #J-18808-Ljbffr