ASSISTANT SALES MANAGER

Job Description

Job Description

THE ROLE

Veterans Roofing is looking for an Assistant Sales Manager who can help turn a talented sales team into a consistently high-performing one. This isn't a clipboard-management position. You'll work directly alongside our sales leadership and Project Estimators to improve performance, reinforce our sales process, coach appointments, maintain accountability, and make sure opportunities don't stall because someone failed to execute. We're looking for someone who understands that leadership isn't about having a title — it's about creating clarity, developing people, solving problems, and owning results.

• Support the VP of Sales in the day-to-day leadership of the sales department

• Coach, train, and develop Project Estimators

• Review individual and team KPIs, including appointments, sit rates, close rates, average ticket, financing usage, follow-up activity, and collected revenue

• Conduct regular one-on-one coaching and performance reviews

• Review sales appointments and identify coaching opportunities

• Help enforce Veterans Roofing's sales process and customer-experience standards

• Monitor estimator calendars, lead distribution, capacity, and appointment coverage

• Identify stalled opportunities and ensure proper follow-up occurs

• Assist with sales meetings, role-play sessions, product training, and objection-handling exercises

• Help onboard and develop new Project Estimators

• Work closely with the Lead Pipeline & Conversion Manager to identify lead-quality and conversion issues

• Identify whether performance problems originate from lead quality, appointment quality, sales execution, or follow-up

• Help maintain accurate CRM data and sales pipeline visibility

• Step into leadership decisions when the VP of Sales is unavailable

• Bring solutions to leadership — not just problems

• Proven sales experience; in-home sales, home improvement, roofing, construction, or other high-ticket sales strongly preferred

• Previous leadership, coaching, or sales-management experience preferred

• Strong understanding of KPIs and performance management

• Ability to coach without avoiding accountability

• Strong communication and conflict-resolution skills

• Comfortable analyzing sales data and identifying trends

• Highly organized and capable of managing multiple priorities

• Comfortable learning and operating CRM and sales technology

• Competitive mindset without creating a cutthroat environment

• Extreme ownership of results

• Ability to develop people instead of simply directing them

• Veterans and military spouses strongly encouraged to apply

Competitive base salary plus performance-based incentives. Final compensation will be based on leadership experience, sales background, and demonstrated ability to develop a high-performing team.

• •Performance-based compensation

• •Weekly pay

• •Health benefits

• •Paid time off and holidays

• •Leadership development

• •Ongoing sales and product training

• •Clear advancement opportunities

• •High-growth environment

• •Veteran-owned culture built around accountability, communication, and continuous improvement