E-commerce Coordinator

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence worldwide, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in North America & Canda and connecting with a diverse and aspirational audience . Purpose of the Role: Havaianas is building its North America DTC team in New York City, and the Ecommerce Coordinator is a foundational hire to support and grow these operations. Unlike a traditional ecommerce coordinator, this role operates within a distributor model — meaning fulfillment and customer service accountability sits with our distribution and fulfillment partners, while brand experience, platform ownership, CRM, and consumer lifecycle strategy, including loyalty, remain firmly in-house. You will be the connective tissue between Havaianas, our distributor and their ecommerce fulfillment partner, and our internal brand, planning and tech teams. Key Duties and Responsibilities: Ecommerce Platform & Site Operations Own day-to-day execution of campaigns for the Havaianas ecommerce platform, serving as a key point of contact for the distributor, ecommerce fulfillment partner, internal product team, and dev team Coordinate site merchandising — product sequencing, seasonal storytelling, promotional cadence — ensuring brand marketing narratives are accurately and compellingly reflected online Partner with the DTC Director and brand marketing team to translate campaign briefs into site executions Execute SEO and GSO (Generative Search Optimization) updates through two workstreams: Technical SEO: partner with the dev team on site architecture, metadata, structured data, and crawlability Content SEO: execute on-site content optimization to drive organic traffic growth CRM, Loyalty & Consumer Lifecycle Manage the CRM platform end-to-end, including campaign execution, audience segmentation, lifecycle flow design, and performance reporting Execute loyalty program strategy and day-to-day operations, ensuring program mechanics support acquisition, retention, and brand affinity goals Partner with the DTC Director to maintain the CX strategy, partnering with the fulfillment operator on post-purchase communications and service standards Analytics & Reporting Execute and elevate all DTC reporting, including site performance, CRM metrics, SEO/organic traffic trends and any other reporting requested Surface actionable insights to the DTC Director Monitor channel health and flag risks or opportunities proactively Creative Coordination & Brand Stewardship Manage the creative brief process and serve as the primary point of contact with the creative team, owning deliverables, timelines, and feedback cycles end-to-end Provide a thorough first round of creative review before work is presented to the DTC Director or cross-functional teams — this role is expected to catch issues, flag inconsistencies with brand standards, and deliver consolidated, actionable feedback to the agency Present finalized creative to relevant cross-functional stakeholders (primarily brand marketing), collect feedback, and provide clear summaries back to the creative team Proactively gather creative inspiration — trends, competitor references, cultural moments — and share with the creative team to inform campaign concepts and ensure work stays fresh and brand-right Requirements: 2-4 years of experience in ecommerce or digital operations — experience in a distributor or partner-led model is a strong plus Hands-on experience managing Shopify (products and theme) is required. General ecommerce technical knowledge is required, as this role will be managing web development tickets. Hands on experience managing a dev roadmap is a plus Experience in CRM management (campaign execution, segmentation, lifecycle flows) is required; Klaviyo and Attentive experience is a plus. Experience with loyalty programs is a plus Familiarity with SEO and GSO (Generative Search Optimization) concepts is a plus Strong cross-functional collaborator — comfortable working with brand, tech, ops, and commercial teams simultaneously Detail-oriented operator who can also zoom out to see the brand and business picture Clear, direct communicator — equally comfortable presenting to senior stakeholders and exchanging day-to-day ops updates with external partners Comfortable in ambiguity; this is a newly formed function and you'll help shape how it works Ownership mindset — you don't wait to be told whats broken A genuine eye for brand — you understand look, feel, and voice, and you notice when something is off; you bring inspiration to the table, not just execution Preferred Qualifications: Experience in footwear, apparel, or lifestyle/consumer brand ecommerce Familiarity with 3PL or fulfillment partner management Exposure to branded retail environments or pop-up/partner store operations Please note that this is a hybrid position. It is expected to this person to be 3 days/week at the office in NYC. #J-18808-Ljbffr Havaianas NA&C - an Alpargatas Brand