Marketing Manager

Job Description

Responsibilities include but are not limited to:

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• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
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• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).
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• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
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• Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
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• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
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• Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
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• Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
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• Continuously refine and improve internal processes to drive team efficiency and performance.
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• Stay current on the latest SEM and digital marketing trends, tools, and best practices.
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Requirements

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• 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
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• Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
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• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
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• Agency experience is highly preferred.
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• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
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• Proven experience in a managerial or supervisory role.
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• Exceptional client relationship management, communication, and people management skills.
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• Strong strategic and analytical thinking with excellent attention to detail.
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• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
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• Bachelor’s degree in marketing, communications, or a related field.
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• The ideal candidate should have experience of 2 to 6 years and they won’t entertain more experienced candidates for this role.
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• The candidate should have experience selling consumer goods i.e food, clothing, toiletries, electronics, automobiles, and appliances, etc.
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• There will be 2 rounds of Interview: Data Analysis and a technical round with the CEO.
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• The Optimization should focus on revenue and not Brand optimization.
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