Integrated Marketing Manager

Job Description

Company: Cupshe

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Job Title: Integrated Marketing Manager

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Location: New York, NY

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Salary Range: $90,000 to $120,000/yr

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About Cupshe

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Cupshe is a global vacation lifestyle brand creating swimwear and ready-to-wear designed for real life moments—whether it’s a beach escape, a city break, or everyday moments that feel like a getaway.

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We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.

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About the Role

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We are seeking a highly organized and results-driven Integrated Marketing Manager to lead the planning and execution of integrated marketing campaigns across multiple channels. Reporting to the AVP of Brand Marketing , this role will serve as a key connector between our U.S. and China teams, driving cross-functional alignment, managing campaign timelines and budgets, and ensuring seamless execution from concept to launch.

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Fluency in both English and Mandarin Chinese is required , as this role involves regular communication and collaboration with cross-functional teams in both the U.S. and China.

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The ideal candidate combines strong project management skills with marketing expertise, creative judgment, and a solid understanding of the U.S. consumer market. This position offers opportunities to take ownership of high-impact marketing initiatives and grow into a broader leadership role.

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This is a hybrid position, requiring 3 days per week in the office.

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Job Duties

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• Lead the end-to-end planning and execution of integrated marketing campaigns, defining objectives, channel strategies, budgets, timelines, and key deliverables.
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• Manage campaign calendars and coordinate cross-functional teams, including design, merchandising, creative, influencer marketing, PR, e-commerce, and inventory planning, to ensure successful and timely launches.
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• Serve as a key liaison between U.S. and China teams, aligning priorities, facilitating communication, driving decisions, and resolving execution challenges.
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• Oversee campaign budgets, track key performance metrics, and evaluate sales impact, content performance, and brand exposure to identify opportunities for optimization.
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• Proactively identify project risks, manage competing priorities, and develop solutions to keep campaigns on track.
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• Establish and refine campaign workflows, project management processes, and execution standards to improve cross-functional efficiency.
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• Take increasing ownership of strategic marketing initiatives and contribute to the development of scalable marketing operations.
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Skills & Experience

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• Bachelor's degree in Marketing, Business, Communications, or a related field.
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• Minimum 8 years of marketing experience, with a proven track record of independently managing integrated marketing campaigns from planning through execution.
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• Experience in fashion, apparel, lifestyle, or consumer brands is strongly preferred.
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• Fluency in both English and Mandarin Chinese is required, with the ability to lead meetings, communicate priorities, and drive collaboration across U.S. and China teams.
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• Strong understanding of U.S. consumer behavior, cultural trends, and marketing channels, with a keen eye for branding, creative content, and visual storytelling.
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• Excellent project management and organizational skills, with the ability to manage multiple campaigns, budgets, timelines, and stakeholders simultaneously.
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• Strong analytical and problem-solving skills, with the ability to translate campaign performance data into actionable insights.
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• Proficiency in AI-powered tools and digital productivity solutions to improve marketing efficiency and execution.
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• Proactive, detail-oriented, and highly accountable, with strong ownership, leadership potential, and the ability to thrive in a fast-paced, cross-functional environment.
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Benefits

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• Health insurance including dental, vision and life
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• 401k with 3% match
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• 12 paid public holidays
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• 6 paid sick days
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• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
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• Paid Maternity Leave
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• Hybrid work schedule
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Cupshe is conducting recruitment on behalf of Sparky Worldwide Inc., the legal entity that will enter into the employment agreement with the selected candidate.