Senior Manager, Event Management

Senior Manager, Event Management is a seasoned event professional responsible for leading all phases of event execution, from planning and preparation through on-site activation and post-event reporting. Based in Sacramento, CA, this role oversees event activity throughout Northern California and serves as the primary market lead within a unique one-person market structure. The Senior Manager is responsible for managing event operations, Brand Ambassador staffing, warehouse oversight, client relationships, and administrative functions while partnering closely with regional leadership and receiving operational support from the Southern California team. Responsibilities Lead end-to-end event operations, ensuring successful planning, execution, and reporting. Serve as the primary liaison for clients, agency partners, and internal stakeholders. Recruit, hire, onboard, schedule, coach, and manage Brand Ambassadors and part-time event staff. Manage payroll, expense reporting, and other administrative processes with accuracy and timeliness. Oversee local budgets, vendor invoices, and financial documentation. Create program recaps and performance reports that provide actionable insights and support future planning. Lead cross-functional and cross-agency communication to ensure operational excellence. Manage warehouse operations, including inventory, event kits, promotional assets, and incoming shipments. Ensure all POS materials and event assets are organized, maintained, and activation-ready. Maintain a regular on-site presence in the Sacramento warehouse, located in Midtown Sacramento, to support market operations and event readiness. Work on-site in the warehouse approximately 3-4 days per week, managing inventory, event assets, kit preparation, and shipments. Follow established SOPs and proactively resolve operational challenges. Qualifications 6+ years of event management experience. Experience managing Brand Ambassadors, field teams, or event staff. Strong organizational, project management, and budgeting skills. Experience managing payroll, expenses, and administrative processes. Experience with sampling events, experiential marketing, and event production. Knowledge of the wine and spirits industry preferred. Proficiency in Microsoft Office Suite. Ability to work flexible hours, including evenings and weekends as needed. Ability to travel throughout Northern California based on business needs. Must be comfortable working in a hands-on warehouse environment. This is a hybrid role, requiring 3-4 days per week at the Sacramento warehouse. Candidates must reside in or near Sacramento, CA. The annual salary range for this position is $68,000-$82,800 annually. Benefits Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit Location: USA - Remote - California Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status or any other basis protected under applicable federal, state, or local law. We are committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. #J-18808-Ljbffr