Senior Manager Performance Creative

Role Description

We are looking for a Senior Manager, Performance Creative to lead the strategy, output, and performance of our paid creative engine across Meta, TikTok, YouTube, Snap, and emerging platforms. This role will manage and develop a small team of creative strategists and production talent while staying close to the work. You will partner closely with Paid Social, Digital Product, Retention & Lifecycle, Data & BI, and Brand to develop creative that drives measurable business results.

The ideal candidate has strong direct-response instincts, understands how to turn customer insights into high-performing creative, and knows how to build a structured testing system that helps the team learn quickly and scale what works.

What You'll Do:

• Lead Performance Creative Strategy
  • Own the performance creative roadmap across paid social and video platforms.
  • Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals.
  • Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans.
  • Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels.
• Build and Manage the Creative Testing Process
  • Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments.
  • Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis.
  • Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance.
  • Make clear recommendations on what to stop, improve, repeat, or scale based on performance data.
• Own Creative Velocity and Production Planning
  • Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence.
  • Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals.
  • Identify workflow, resourcing, and production gaps before they impact performance.
  • Create systems that help the team produce strong creative consistently and efficiently.
• Develop Customer Personas and Messaging
  • Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends.
  • Translate customer insights into hooks, pain points, proof points, objections, offers, formats, and calls to action.
  • Ensure creative concepts are grounded in customer motivation, product education, and conversion behavior.
• Partner Across the Customer Journey
  • Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences.
  • Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages.
  • Share creative learnings across teams so paid media insights inform broader customer experience improvements.
• Lead and Develop the Team
  • Manage and develop a team of creative strategists and video production talent.
  • Operate as a player-coach by leading the function while also contributing to briefs, concepts, reviews, analysis, and execution.
  • Establish clear expectations, operating rhythms, SLAs, and feedback loops across Creative, Growth, Digital Product, Retention, and Data.
  • Help scale the team, workflows, and vendor or freelance support model as creative needs grow.

Qualifications

• 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
• Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
• Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms.
• Experience building and managing creative testing systems.
• Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling.
• Ability to use performance data to diagnose creative and make clear recommendations.
• Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data.
• Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders.
• Strong communication, prioritization, and leadership skills in a fast-moving environment.

Bonus

• Experience in beauty, health and wellness, consumer devices, clinical products, or categories where trust, education, claims, and proof matter.
• Experience partnering on landing pages, advertorials, quizzes, funnels, or other conversion-focused digital experiences.
• Experience in a high-growth DTC environment with meaningful paid media spend.
• A portfolio or case studies showing how creative strategy improved performance, increased testing velocity, reduced CPA or CAC, improved CVR, or helped scale spend.

Benefits

• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit
• Employee Discounts on iRESTORE Products!

Our Core Values

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions.
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions.
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals.
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency.
• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table.
• WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.