Senior Performance Media Manager

Role Description

As a Senior Performance Media Manager, you will lead strategy and media buying across paid social, programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process—from creative strategy and campaign execution to measurement, reporting, and budget planning—while collaborating closely with internal teams, creative partners, and external media agencies.

What you’ll do & how you’ll make your mark.

• Media Strategy & Buying
  • Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels.
  • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives.
  • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings.
  • Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals.
  • Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners.
• Campaign Execution & Optimization
  • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels.
  • Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics.
  • Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights.
  • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition.
• Measurement, Reporting & Budget Planning
  • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies.
  • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs.
  • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting.
  • Lead budget planning, forecasting, and financial reconciliation across all paid media channels.
  • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders.

Qualifications

• 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying.
• Proven track record of managing large-scale media budgets with a focus on performance and growth marketing.
• Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk).
• Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives.
• Experience managing influencer/creator partnerships within a paid media context.
• Excellent project management skills and comfort working in a fast-moving, cross-functional environment.
• Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus.

Preferred Skills

• Experience with web hosting or web development marketing.
• Familiarity with MRR/LTV-based KPI frameworks and subscription business models.
• Experience running LinkedIn lead gen campaigns and integrating with sales pipelines.
• Background in integrated video strategy spanning organic social, YouTube, and paid channels.

Benefits

• Work-life balance.
• Culture of diversity and inclusion.
• Excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Opportunities for learning and career growth.

Compensation

The target compensation range for this position is $100,000 to $115,000 /annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.