B2B E-commerce Lead

Job Description

Job Description

Job Title: B2B E-commerce Lead

Reports To: E-commerce Manager

Location : Boulder, CO

Job Summary: The B2B E-commerce Lead is responsible for the strategy, growth, and operational excellence of Giant’s digital wholesale channels. This role sits at the intersection of sales and technology, focused on empowering our retail partners through a world-class self-service portal.

You will own the B2B P&L, driving revenue by identifying new account opportunities and optimizing the digital buying journey for existing dealers. By integrating complex back-end systems (ERP/CRM) with a user-friendly front-end experience, you will ensure that Giant Bicycles remains the most efficient and profitable brand for our business partners to work with.

• Strategic Growth & P&L Management: Develop and execute digital sales strategies to increase market share. Manage the B2B channel budget, provide accurate sales forecasting, and take full ownership of the channel’s profit and loss performance.
• Portal Excellence & UX: Oversee the functionality of the B2B portal. Ensure high-utility features—such as bulk ordering, tiered custom pricing, real-time inventory tracking, and automated re-ordering—are seamless and intuitive for retailers.
• Account Expansion: Proactively identify and onboard new B2B accounts and specialty partners, expanding Giant’s reach and strengthening the network of authorized dealers and brand ambassadors.
• Systems Integration: Lead the technical synergy between the e-commerce platform and core enterprise systems, including ERP (inventory/pricing), CRM (account management), and OMS (order fulfillment).
• Data & Catalog Integrity: Manage the B2B Product Information Management (PIM) flow to ensure technical specifications, dealer-specific pricing, and availability data are 100% accurate.
• Logistics & SLA Compliance: Coordinate with warehouse and logistics teams to manage complex B2B shipping requirements, ensuring all dealer Service Level Agreements (SLAs) and delivery windows are met.
• Cross-Functional Leadership: Act as the primary bridge between Sales, IT, Marketing and Global Digital team to ensure digital tools align with the needs of the field sales team and the realities of the retail floor.
• Dealer Training & Adoption: Create and deliver training programs for dealers and internal sales reps to drive high adoption rates of digital self-service tool

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• Analytics & Optimization: Monitor KPIs, including channel adoption rates, Average Order Value (AOV), and conversion. Analyze buying patterns to identify cross-sell/upsell opportunities and refine marketing strategies.

• Experience: 5+ years in B2B e-commerce or wholesale digital sales. Experience in the cycling or sporting goods industry is highly preferred.
• Technical Expertise: Strong proficiency with B2B e-commerce platforms (e.g., Salesforce B2B Commerce, Magento, or Shopify Plus) and ERP systems (e.g., NetSuite, SAP, or Microsoft Dynamics).
• Financial Acumen: Proven experience managing a P&L and using data to drive commercial decision-making.
• Project Management: Skilled at leading cross-departmental integrations and technical rollouts.
• Communication: Exceptional ability to translate technical features into business benefits for retail partners and executive stakeholders.
• Education: B.A./B.S. in Business, Marketing, or a related field, or equivalent professional experience.