Marketing Agency - Business Analyst

Marketing Agency – Business Analyst Location – New York City, NY Job Description We are seeking a highly skilled Business Analyst to support a long‑term strategic engagement for a major financial institution’s co‑branded credit card marketing program. This role will focus on email marketing campaigns, requiring strong expertise in Salesforce Marketing Cloud (SFMC), data analysis, audience segmentation, and technical documentation. The ideal candidate will act as a central liaison between business stakeholders, technical teams, and external clients—ensuring marketing campaigns are built, tested, and launched based on accurate, compliant, and approved specifications. Key Responsibilities Collaborate with internal teams and external clients to gather, analyze, and document business and technical requirements for email marketing campaigns. Serve as the primary point of contact for clarifying campaign requirements and translating business needs into technical specifications. Create comprehensive Technical Specification Documents (TSDs) that guide execution across multiple workstreams and teams. Analyze inbound data files from bank and merchant partners to identify required data fields and segmentation logic. Define audience segmentation criteria, exclusion rules, and suppression logic based on campaign objectives. Manipulate and validate datasets to ensure data quality, accuracy, and integrity throughout campaign execution. Design and document campaign workflows, including: Data ingestion, Audience segmentation, Dynamic content mapping, Suppression and exclusion logic. Create and manage Data Extensions within Salesforce Marketing Cloud for testing and deployment. Coordinate closely with database engineers, developers, QA analysts, and SFMC architects to ensure alignment and smooth execution. Develop and execute detailed test cases and use cases, including dynamic content scenarios. Manage User Acceptance Testing (UAT) and email proofing processes, ensuring both internal and client approvals. Deploy UAT executions and proofs through SFMC and confirm readiness for production launch. Develop and maintain audit plans, launch documentation, and traceability records to support compliance requirements. Ensure all campaigns meet regulatory, brand, and quality standards prior to launch. Play a critical role in a long‑term strategic initiative supporting a major financial institution. Act as the central liaison between business teams, technical teams, and external clients. Own the accuracy and completeness of technical documentation that drives downstream execution. Influence campaign success by ensuring builds are aligned with approved specifications. Operate with a high degree of autonomy, ownership, and accountability. Directly impact client satisfaction, customer engagement, and campaign performance. Technical Knowledge & Skills Extensive experience in Business Analysis, enterprise process mapping, and documentation. Strong client and stakeholder management skills. Ability to translate complex financial and technical concepts into actionable business insights. Strong functional architecture and hands‑on experience with CRM and MARTECH platforms, especially Salesforce Marketing Cloud (SFMC). Solid understanding of dynamic content logic, data extensions, and email marketing automation. The base compensation range for this role in the posted location is: $100,000.00 – $130,000.00 Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction. These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity. It is not typical for candidates to be hired at or near the top of the posted compensation range. In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws. Benefits Paid time off based on employee grade (A‑F), defined by policy: Vacation 12‑25 days, depending on grade; company paid holidays, personal days, sick leave. Medical, dental, and vision coverage (or provincial healthcare coordination in Canada). Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada). Life and disability insurance. Employee assistance programs. Other benefits as provided by local policy and eligibility. Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation. Disclaimers Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact. Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process. #J-18808-Ljbffr