Senior Manager Brand Marketing

Sr. Manager Brand Marketing

Position Overview

The Senior Manager Brand Marketing leads the development and execution of enterprise-wide brand campaigns and marquee brand moments that advance the company’s purpose, strategy, and reputation with both external and internal audiences. This role drives flagship, enterprise-defining efforts—including the Annual Report and other signature brand moments—ensuring they are conceived as integrated, multi-channel brand experiences rather than standalone communications.

Reporting into the Head of Brand Strategy and Sponsorships, this leader serves as the connective tissue between enterprise strategy, thought leadership, and colleague experience—translating business priorities into cohesive narratives that build trust, relevance, and long-term brand equity. This person has professional presence and is comfortable regularly engaging with senior leaders and managing their expectations.

Key Responsibilities

Enterprise Brand Campaign & Marquee Moment Leadership

• Drives the strategy, development, and execution of integrated, enterprise-level brand campaigns that reinforce the company’s purpose, values, and long-term growth priorities.

• Partners across teams to develop the corporate brand messaging.

• Owns marquee, enterprise-defining brand moments (e.g., Annual Report, enterprise thought leadership launches, signature corporate impact moments), ensuring they function as integrated brand platforms across the year.

• Reimagine marquee efforts as multi-channel experiences—spanning digital, social, earned, internal, events, and executive engagement—rather than one-time deliverables.

Employee & Colleague Brand (Internal Brand)

• Leads the employee/colleague brand strategy and value proposition. Ensuring colleagues understand, believe in, and can authentically represent the brand.

• Partner with HR, Internal Communications, DEI, and leadership teams to translate enterprise brand strategy into internal narratives, campaigns, and engagement moments.

• Oversee internal activation of marquee brand efforts, ensuring colleagues are informed, inspired, and equipped to amplify key narratives.

Always-On Brand Planning

• Develop annual brand and campaign roadmaps that balance flagship moments with always-on storytelling.

• Establish messaging frameworks that ensure marquee efforts cascade into sustained, always-on content.

• Partner with thought leadership and research teams to translate insights into compelling narratives across campaigns.

Cross-Functional Leadership

• Serve as a strategic partner to Communications, Marketing, HR, Corporate Impact, Investments, Finance.

• Provide brand oversight and guidance to internal teams and agency partners responsible for executing enterprise campaigns and marquee efforts.

Measurement & Optimization

• Define success metrics for enterprise brand campaigns and marquee moments, including brand health, engagement, reach, and narrative impact.

• Use insights and performance data to continuously refine both flagship moments and always-on brand activity.

• Responsible for sharing insights and learnings with leaders and executive teams.

Qualifications & Experience

• 8+ years of experience in brand marketing, enterprise marketing, or integrated marketing roles within large, matrixed organizations.

• Proven experience leading marquee, enterprise-scale brand initiatives (e.g., Annual Reports, enterprise thought leadership platforms, major brand campaigns).

• Demonstrated expertise in internal/employee branding and culture-driven storytelling.

• Strong understanding of corporate brand, reputation, and multi-channel narrative orchestration.

Salary Range:

$103,450.00 - $169,960.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io . Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment

As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at ( ). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.

Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to View email address on click.appcast.io , making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via View email address on click.appcast.io .

Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here ( .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .

Visa Sponsorship:

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.