Sr Area Sales Manager

Sr Area Sales Manager
Location(s)

Fresno, CA, US

Sacramento, CA, US

Function
Sales

Audience
Experienced Professional

Work Arrangement
Remote

Requisition ID
68701

The

Sr Area Sales Manager

is responsible for driving sales growth and market share through

dealer activation, demand generation, and indirect selling . This role partners closely with dealers and independent door shops to increase pullthrough of Masonite door systems by influencing how products are specified, sold, and installed in local markets.

This position blends relationship management, field execution, and datadriven selling, serving as a key link between Masonite's sales, marketing, and enablement teams and our dealer partners.

Key Responsibilities

Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.

Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sellthrough.

Drive downchannel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.

Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.

Deliver product, solutionbased selling, and valueproposition training to dealer sales teams and installers.

Partner with distribution and other business unit sales teams to improve lead management and conversion , reinforcing best practices around followup, qualification, and execution.

Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.

Collaborate crossfunctionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.

Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.

Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.

Collaborate with 2- step distribution sales teams in the market for a cohesive market approach

Leadership Responsibility

Individual Contributor

Location Type

Field/WFH (Sacramento, CA)

Education & Experience

Bachelor's degree in business or related field or equivalent experience

Sales experience of 3 - 5 years preferred

Ability to travel as business needs dictate - up to 25% of the time

LI-REMOTE

LI-MS1

Nearest Major Market
Fresno

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