B2B Digital Marketing Strategist - 100% Remote (United States)

Smartegies | Full-Time | 100% Remote |Some Travel Required| $75,000–$90,000

Great marketers deserve a place where their ideas matter.

At Smartegies, we believe marketing should have a seat at the table. We help architecture, engineering, construction, and commercial real estate firms make smarter decisions about how they grow, compete, and connect with their customers.

We're looking for a B2B Digital Marketing Strategist who loves solving problems, knows their way around digital platforms, and enjoys helping clients see opportunities they might otherwise miss.

You'll join a team of experienced marketing strategists who genuinely enjoy collaborating, challenging one another, sharing what they know, and getting better at what they do.

If you've spent the last five to seven years building digital campaigns, understanding audiences, analyzing performance, and advising clients, this could be an opportunity to take your career to the next level.

Why Smartegies?

Founded in 2008, Smartegies is a specialized marketing consultancy that has worked with more than 300 professional services firms across North America.

We're a fully remote team that believes great work comes from talented people who are trusted to do their jobs, supported by their colleagues, and encouraged to keep learning.

Here's what makes working at Smartegies different:

• Work from anywhere in the U.S. We're 100% remote, with regular virtual collaboration and opportunities to come together in person. We prefer candidates in Eastern or Central time zones.

• Do work that matters. Our clients rely on us for strategic advice, not just marketing deliverables. You'll help influence real business decisions and growth strategies.

• Learn from experienced marketers. You'll work alongside colleagues with deep expertise in branding, communications, account-based marketing, business development, and professional services.

• Have a voice. We encourage curiosity, independent thinking, thoughtful debate, and new ideas. You don't need to have every answer, but you should enjoy finding them.

• Grow your career. From client workshops to industry conferences, training, and thought leadership, we create opportunities for our people to develop their expertise and professional reputations.

• Be part of a collaborative team. We share ideas, challenge assumptions, celebrate wins, and help each other navigate difficult client situations.

• Share in our success. Our employee profit-sharing program gives eligible team members an opportunity to benefit financially when the company meets its profitability goals.

We work hard, move quickly, and hold ourselves to high standards. We also believe in treating people like professionals, supporting their development, and making work something they can be proud of.

What You'll Do

Develop digital marketing strategies that drive business growth.

You'll work with our strategy and client success teams to help B2B clients reach the right audiences, influence buying decisions, and make better marketing investments. Your responsibilities will include:

Digital Strategy, Consulting & Training

• Translate client business goals into practical digital marketing strategies.
• Develop ideal customer profiles, audience maps, buyer journeys, and channel recommendations.
• Support account-based marketing and go-to-market initiatives.
• Participate in client meetings, workshops, and strategic planning sessions.
• Help clients understand how digital marketing contributes to business development and growth.
• Conduct on-site and virtual training. Limited travel is required.

Paid Media & Campaign Strategy

• Develop and manage strategies across LinkedIn Ads, Google Ads, Meta, and programmatic advertising.
• Recommend audience targeting, campaign budgets, channel investments, and retargeting approaches.
• Guide campaign setup, execution, testing, and optimization.
• Collaborate with media partners and internal teams to deliver integrated campaigns.
• Evaluate campaign effectiveness and recommend improvements.

Analytics & Performance

• Analyze performance using GA4, Google Tag Manager, Looker Studio, HubSpot, and advertising platforms.
• Translate marketing data into clear insights and actionable recommendations.
• Support conversion tracking, attribution, and performance measurement.
• Help clients understand what's working, what isn't, and where to invest next.

SEO & Broader Digital Strategy

• Work with SEO partners to establish priorities, evaluate recommendations, and monitor performance.
• Connect organic search, website, content, and paid media strategies.
• Advise on email marketing, organic social media, and content promotion.
• Stay current on AI, emerging search behaviors, marketing technologies, and evolving digital platforms.

What We're Looking For

We're looking for someone with 5–7 years of substantive digital marketing experience who has developed strong technical skills and is ready to contribute at a strategic level.

You'll be a strong fit if you have:

• Hands-on experience developing, managing, and optimizing B2B digital campaigns.
• Strong working knowledge of LinkedIn Ads, Google Ads, and paid media strategy.
• Experience with programmatic advertising, retargeting, and audience segmentation.
• Working knowledge of GA4, GTM, and digital performance reporting.
• Experience building or contributing to integrated marketing strategies.
• The ability to interpret data and turn it into practical recommendations.
• Strong presentation, communication, and client relationship skills.
• The ability to manage multiple clients, projects, and deadlines.
• An interest in using AI and emerging technologies to improve marketing effectiveness.

Agency experience is strongly preferred. We're particularly interested in candidates who have worked directly with clients, participated in strategic discussions, presented recommendations, and managed multiple accounts.

Experience with AEC, commercial real estate, or other B2B professional services clients is a plus, but not required. We can teach you our industry. You'll need to bring the digital expertise.

The Kind of Person Who Thrives Here

You're curious. You ask good questions and enjoy understanding how businesses work.

You're confident enough to offer a recommendation and humble enough to reconsider it when new information emerges.

You enjoy teaching clients and colleagues what you've learned.

You can work independently but recognize that the best ideas often get stronger through collaboration.

You take ownership of your work, communicate proactively, and follow through.

You care about doing excellent work, and you're interested in becoming a better strategist and consultant.

Most importantly, you enjoy working with smart people who challenge you to think differently.

Compensation & Benefits

We believe in rewarding our employees with competitive compensation, flexibility, professional development, and opportunities to participate in the company's success.

Our benefits include:

• Competitive salary: $75,000–$90,000, depending on experience and qualifications.
• 100% remote work
• Employee profit sharing: Eligibility to participate in a company profit-sharing program tied to profitability, subject to plan terms.
• Health insurance
• Dental and vision insurance
• Company-paid disability coverage
• 401(k) retirement plan
• Generous paid time off: 20 days annually after six months of employment.
• Paid holidays: 11 paid holidays, plus a paid day off during your birthday month.
• Mobile phone allowance
• Professional development: Opportunities for training, mentorship, industry events, speaking, and thought leadership.
• Team gatherings: Opportunities to connect and collaborate in person throughout the year.

Ready to Do Your Best Work?

If you're an experienced digital marketer who wants to expand your strategic influence, work with interesting clients, and be part of a team that values your ideas, we'd like to meet you.

Join Smartegies and help us elevate what marketing can accomplish.