Coordinator, Fan Engagement

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Coordinator, Fan Engagement is responsible for supporting the execution of fan engagement strategies across Epic Records’ artist roster by managing day-to-day digital and audience facing platforms. This role focuses on driving fan acquisition, engagement, and retention through social media, CRM, and other fan facing digital properties, while partnering closely with the Marketing team to deliver cohesive digital campaigns.

This position requires a considerable understanding of fandoms and digital culture, and the ability to manage multiple projects in a fast-paced environment.

What you'll do:

• Manage the day-to-day operations of social media, web properties, and email/SMS channels for a designated roster of artists, supporting fan acquisition and engagement efforts
• Execute digital and social media strategies across platforms including Instagram, TikTok, X, Facebook, Snapchat, websites, microsites, pre-save pages, and fan accounts
• Create and publish copy and content designed to increase engagement and reach through audience interaction and algorithms
• Support growth and engagement initiatives for both established and developing artists, helping to foster active and loyal fan communities
• Partner with Marketing and Artist teams to help build and maintain editorial calendars across digital platforms
• Track, analyze, and report on campaign performance across platforms, using insights to inform future efforts
• Collaborate cross-functionally to ensure digital execution aligns with broader marketing and artist priorities

Who you are:

• Bachelor’s degree or equivalent work experience
• At least 1-3 years of professional experience in digital and/or social media marketing
• Experience at a record label, entertainment company, or social media agency preferred
• Strong organizational, communication, and project management skills
• Passion for fan-focused digital strategies and online community building
• Hands-on experience executing digital strategies, including daily management of social platforms
• Ability to manage multiple priorities and work effectively under tight deadlines
• Working knowledge of creative tools such as Photoshop, iMovie, Illustrator, or similar platforms is a plus
• Passion for R&B and Hip Hop strongly preferred
• Solid understanding of interactive technologies and fan engagement tools, including:
  • TikTok, Instagram, X, Facebook, Snapchat
  • Discord
  • Website strategy
  • Email/CRM strategy
  • SMS platforms

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$55,000—$55,000 USD