Account Based Marketing Specialist (m-f-d)
Hewlett Packard Enterprise
- # Account Based Marketing Specialist (m-f-d)Applylocations: Boeblingen, Baden-Wurttemberg, Germany: Eschborn, Hesse, Germanytime type: Full timeposted on: Posted Todayjob requisition id: 3162623Account Based Marketing Specialist (m-f-d)**Description -**Der Account Based Marketing (ABM) Specialist ist verantwortlich für die Planung, Umsetzung und Optimierung von zielgerichteten Marketingprogrammen für strategische Zielkunden und Zielbranchen. In enger Zusammenarbeit mit Vertrieb, Segment Marketing, Category Managment und externen Partnern entwickelt und steuert die Rolle personalisierte Marketingmaßnahmen, die die Kundenbindung stärken, neue Geschäftsmöglichkeiten schaffen und zur Umsatzentwicklung beitragen.Der ABM Specialist nutzt datenbasierte Erkenntnisse, Kunden- und Marktanalysen sowie moderne Marketingtechnologien, um relevante Inhalte und individuelle Customer Journeys für ausgewählte Accounts zu entwickeln und deren Engagement über den gesamten Sales Funnel hinweg zu steigern.**Key Responsibilities*** Entwicklung und Umsetzung von Account-Based-Marketing-Strategien für definierte Zielaccounts und Branchen.* Enge Abstimmung mit Vertriebsteams zur Identifikation, Priorisierung und Betreuung strategischer Accounts.* Durchführung von Account- und Stakeholder-Analysen zur Identifikation von Geschäftspotenzialen, Herausforderungen und Entscheidungsstrukturen.* Entwicklung personalisierter Marketingkampagnen entlang der Customer Journey.* Erstellung und Steuerung von Content- und Kommunikationsplänen für unterschiedliche Zielgruppen und Buyer Personas.* Planung und Durchführung integrierter Multi-Channel-Kampagnen (Digital, Social Media, E-Mail, Events, Telemarketing, Executive Engagement).* Nutzung von Intent Data, Marketing Automation, CRM-Systemen und Analytics-Plattformen zur Optimierung der Kampagnenleistung.* Messung und Analyse von Engagement, Pipeline-Beitrag, Lead-Qualität und Marketing ROI.* Enge Zusammenarbeit mit Segment Marketing, Vertrieb, Agenturen und externen Partnern.* Unterstützung bei Executive Briefings, Kundenworkshops und strategischen Kundenveranstaltungen.* Kontinuierliche Optimierung von ABM-Prozessen, Tools und Best Practices.**Education & Experience*** Abgeschlossenes Studium in Marketing, Betriebswirtschaft, Kommunikation oder vergleichbarer Fachrichtung.* Mindestens 2–4 Jahre Berufserfahrung im B2B-Marketing, Demand Generation oder Account Based Marketing.* Erfahrung in der IT-, Software-, Cloud-, Workplace- oder Technologiebranche von Vorteil.* Nachweisliche Erfahrung bei der Planung und Umsetzung datengetriebener Marketingkampagnen.* Erfahrung in der Zusammenarbeit mit Vertriebsteams und komplexen Enterprise-Kunden.* Kenntnisse moderner CRM- und Marketing-Automation-Plattformen (z. B. Salesforce, Dynamics 365, Marketo, Eloqua, HubSpot).**Knowledge & Skills*** Fundiertes Verständnis von Account Based Marketing, Demand Generation und Customer Journey Management.* Kenntnisse in Analyse- und Reporting-Tools sowie datengetriebenem Marketing.* Fähigkeit, Markt-, Wettbewerbs- und Kundeninformationen in effektive Marketingstrategien umzusetzen.* Starke Projektmanagement- und Organisationsfähigkeiten.* Ausgeprägte Kommunikations- und Präsentationsfähigkeiten.* Hohe Eigeninitiative, analytisches Denkvermögen und Ergebnisorientierung.* Erfahrung mit digitalen Marketingkanälen sowie Event- und Content-Marketing.* Verhandlungssichere Deutsch- und Englischkenntnisse.* Teamfähigkeit und Fähigkeit zur Zusammenarbeit in internationalen und funktionsübergreifenden Teams.**Was wir dir bieten?*** Mitarbeiterorientierte Unternehmenskultur - unseren «HP Way»: wir legen Wert auf gegenseitiges Vertrauen, regelmäßiges Feedback und Respekt im unseren internationalen Teams. Wir möchten den Innovationsgeist unserer Mitarbeiter fördern, indem wir ihnen die Möglichkeit geben, an ihren Fehlern zu wachsen und neue Impulse durch die Zusammenarbeit in regionalen/globalen Teams zu bekommen.* Eine ausgewogene Work-Life-Balance, dank flexibler Arbeitszeit- und Homeoffice-Regelungen* ‚Open Door Policy‘ – schnelle Entscheidungen durch flache Strukturen* Kontinuierliche Weiterbildungsmöglichkeiten, z.B. im Rahmen von Mentoring-Programmen, E-Learning Plattformen* Diverse Employee Impact Networks wie Next Generation Network und Women Network, die interessante Trainings und After Work Events organisieren, und Dir somit die Chance geben, dein Netzwerk weiter auszubauenDu denkst Du passt perfekt zu uns? Dann werde jetzt Teil der HP Familie und bewirb Dich auf unserer Karriereseite!Du möchtest noch mehr über uns erfahren? Dann bekommst Du hier erste Einblicke in unseren «HP Way» : -**Marketing**Schedule -**Full time**Shift -**HP Standard, FLEX (Germany)**Travel -**No**Relocation -****Equal Opportunity Employer (EEO) -**HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"
- J-18808-Ljbffr Hewlett Packard Enterprise
Vacancy posted 14 hours ago
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