Insomniac - PR Coordinator

PR Coordinator

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac is hiring a PR Coordinator to join our vibrant, growth-minded culture rooted in respect, creativity, and connection. The ideal candidate is a self-motivated, independent thinker who helps develop and implement creative yet pragmatic communications strategies to share Insomniac's incredible story and engage audiences across all media channels where our growing fan base is seeking our content, within the music industry and broader media landscape. The PR Coordinator will manage complex projects working both independently and collaboratively with internal and external team members anywhere in the world. Must have great interpersonal, communication and writing skills, impeccable attention to detail, and, importantly, a passion for storytelling. This is an ideal opportunity for someone who wants to further build their knowledge and grow professionally within a dynamic work environment. This is not a remote position and will require you to be in office full-time and on site at varied event locations.

Responsibilities

Media Relations & Communications

• Monitor and manage the View email address on click.appcast.io inbox, ensuring timely and professional responses to incoming media inquiries
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access

Content Development & Distribution

• Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports
• Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands
• Assist in formatting and distributing press releases and announcements through third-party platforms
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities
• Draft content for a handful of social media posts per month

Philanthropy & Community Engagement

• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns
• Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations
• Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company's charitable impact

Media Monitoring & Reporting

• Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements
• "Grade" the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content
• Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels
• Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance

Campaign Support

• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage
• Draft suggested PR strategies and timelines for full event campaigns
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts

Asset & Database Coordination

• Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed
• Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets
• Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing

Onsite Event Support

• Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified

Qualifications

• 1+year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events. Any journalism background is a plus.
• Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus
• Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences
• A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture
• Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts)
• Proficiency in Google Workspace (Docs, Sheets)
• A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude
• Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail
• Passion for and knowledge of electronic music culture, including Insomniac's festivals, brands, and community

Work Environment

• Must enjoy working in dynamic, fast-paced environments and open office concept spaces, with often immediate deadlines, loud noise levels and drastic temperature and climate changes at varied event locations
• Must be able to manage their own time and balance their own workload while bringing a can-do, positive attitude to getting the job done, including working evenings and weekend hours, when necessary

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.