Social Media Ads Manager -Facebook & Instagram

Job Description

Job Description

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

About the Role

We're seeking a dynamic, results-driven Social Media Ads Manager to lead our paid advertising efforts on Facebook and Instagram. You'll own paid social strategy end to end from audience research and campaign builds to budget management, optimization, and reporting, crafting compelling campaigns that elevate brand visibility and drive measurable ROI. This is a great fit for someone who's as comfortable digging into performance data as they are briefing a scroll-stopping ad.

What You'll Do

Core (paid media):

• Develop, launch, and manage targeted ad campaigns on Facebook and Instagram (Meta Ads Manager) across the funnel, awareness, consideration, conversion
• Build and maintain audience targeting: custom audiences, lookalikes, and retargeting pools
• Manage daily/monthly ad budgets and bidding strategies to hit CPA/ROAS goals
• Write ad copy and creative briefs, and collaborate with designers on ad assets
• A/B test creative, copy, audiences, and placements on an ongoing basis
• Monitor performance daily; analyze data trends and adjust spend/targeting accordingly
• Track key metrics (CTR, CPC, CPA, ROAS, conversion rate) using Meta Ads Manager and Google Analytics; deliver clear weekly/monthly reports
• Manage Meta Pixel/Conversions API setup and troubleshoot tracking issues alongside our dev team
• Stay current on Meta platform updates, ad policy changes, and industry best practices

Supporting (content & strategy):

• Collaborate with content creators on visual and written ad assets; basic use of Adobe Photoshop/Illustrator or similar tools a plus
• Run social listening to gauge audience sentiment, spot emerging trends, and inform campaign adjustments
• Coordinate with organic content/social scheduling (e.g., Hootsuite, Buffer) to keep paid and organic messaging aligned
• Support influencer and partner relationships where they intersect with paid campaigns
• Apply basic SEO/keyword research principles to improve ad relevance and discoverability

Requirements (Must-Have)

• 2–3+ years of hands-on experience managing paid campaigns in Meta Ads Manager
• Proven track record managing ad budgets and improving ROAS/CPA over time
• Strong understanding of audience segmentation, retargeting, and funnel strategy
• Comfortable reading and presenting performance data (Excel/Google Sheets required; Google Analytics)
• Sharp eye for what makes ad creative and copy perform; strong content writing and proofreading skills
• Familiarity with Meta Pixel, Conversions API, and basic tracking/attribution concepts
• Excellent communication and relationship-management skills for working across internal teams
• Self-starter who can manage multiple campaigns and priorities independently
• Experience with social scheduling tools (Hootsuite, Buffer, etc)

Nice to Have

• Experience with other paid platforms (TikTok Ads, Google Ads, Pinterest)
• Meta Blueprint certification
• Graphic design or media editing skills (Adobe Photoshop, Illustrator, Canva, CapCut)
• SEO/keyword research experience and social listening tool familiarity
• branding strategy, e-commerce integration, photography, video editing, or PR experience

Why Join Us:

• An inclusive environment where your creativity can thrive alongside measurable, real-world results
• Work directly with leadership, your ideas and tests shape strategy, not get lost in committee
• Medical, Dental, Vision, Chiropractic,
• 401k
• PTO

How to Apply:

Send your resume along with:

• A brief overview of a campaign you managed and the results you drove (metrics welcome!)
• Your experience level with Meta Ads Manager and monthly budgets you've managed
• Any portfolio/case study link, if applicable

Apply to: View email address on us.fitly.work

Work Location: In person

Pay: $55,000.00 - $70,000.00 per year