Tradeshow Sales Manager

Job Description

Job Description

Fern is at the top of the trade show and expo service industry. Our operation spans more than 200 cities from coast-to-coast. In other words, wherever there’s a major convention center and event venue, we’re there with experienced local teams providing exceptional service and support, whenever you need it. We recognize that our team members are the core of our company. It is why they stay with us for so long, and it's also what attracts new clients to come aboard.

We are looking to add an experienced Sales Manager to our Las Vegas sales team. This position requires an individual that is a self-starter that is driven to succeed in a sales environment and is a goal-setter that can demonstrate consistent measurable and effective sales activities converting sales leads into lifelong company clients, using effective communications and strong relationship building skills.

This position will require that you are able to gain the trust of sales & operations personnel with the ability to support and drive them to close and grow sales organically and through new show sales, and to improve the length and value of client agreements. This role will also include strategy, pricing and monthly reporting of individual and branch performance of sales to senior leadership

You will report directly to the VP of Regional Sales. Position does require being located in or in near proximity to Las Vegas, NV with the ability to travel to various events.

$100,000-125,000 base salary, commensurate with experience, + commission plan.

What you’ll do:

• Identify, qualify, and solicit new and repeat clients in accordance with company goals and objectives.
• Build industry relationships that lead to sales referrals and introductions.
• Develop professional relationships that result in the long-term retention of clients.
• Perform prompt, thorough, and effective solicitation and follow-up through verbal, written and face-to- face communications.
• Plan and conduct appointments (phone, online, face to face, etc.) to develop an understanding of prospective clients’ needs and challenges to develop a successful sales and service strategy and to properly prepare winning sales proposals.
• Write and present proposals to prospective clients using professional communication skills and presentation materials, both created by you and supplied by the company.
• Maintain an ongoing understanding of the costs (labor, materials, equipment, etc) associated with production of events to create accurately priced client proposals
• Participate in company sales activities to sustain your understanding of the company’s directives and resources.
• Participate in industry activities to promote the company brand and message to clients and perspective clients; and to seek qualified sales leads.
• Compose and maintain, complete and accurate CRM sales data and other records.
• Interface with co-workers and clients for the purpose of ensuring that client requests for information and services are fulfilled in a prompt and professional manner.
• Perform budgeting, scheduling, and sales projections associated with account assignments.
• Achieve and exceed annual sales goals through strategic acquisition of new National Accounts and the continuous expansion of existing relationships.
• Other duties as assigned.

Who You Are:

• Experience in trade shows or related industry.
• 5+ years of experience in direct sales and a verifiable track record of success.
• Strong client relationship skills and a high degree of comfort at networking events.
• Excellent written and verbal communication skills, along with presentation experience.
• Proficiency in Microsoft Word, Excel, PowerPoint, and SalesForce (or other CRM).
• Ability to multi-task, be organized, prepared and accountable.

Fern is an equal opportunity employer committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law.