Remote Paid Search Specialist

About the Role Our client, a fast-growing e-commerce business, is seeking an experienced and highly motivated Remote Paid Search Specialist to manage and optimize their Pay-Per-Click (PPC) advertising campaigns. This is a fully remote position, allowing you to work from anywhere within South Africa. You will be responsible for developing, implementing, and managing effective PPC strategies across platforms like Google Ads and Bing Ads to drive qualified traffic, conversions, and maximize return on ad spend (ROAS). We are looking for a data-driven individual with a proven track record of success in managing complex paid search accounts and a passion for staying ahead of industry trends. Your expertise will be instrumental in our client's online growth and success. Key Responsibilities Develop, implement, and manage effective PPC campaigns across Google Ads, Bing Ads, and other search platforms. Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities. Create compelling ad copy and landing page recommendations to improve click-through rates and conversion rates. Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative elements to achieve ROAS and CPA goals. Perform regular A/B testing on ad copy, landing pages, and targeting parameters. Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement. Stay up-to-date with the latest trends, algorithm updates, and best practices in paid search marketing. Manage and allocate PPC budgets effectively across different campaigns and platforms. Collaborate with content and SEO teams to ensure alignment and synergy between paid and organic efforts. Identify and test new paid search strategies and platforms to drive incremental growth. Requirements Proven experience as a Paid Search Specialist, PPC Manager, or similar role. Demonstrable success in managing and optimizing large-scale PPC campaigns. Expert proficiency in Google Ads and Bing Ads platforms. Strong understanding of PPC metrics, analytics tools (e.g., Google Analytics), and reporting. Experience with keyword research tools (e.g., SEMrush, Ahrefs, Keyword Planner). Excellent analytical, problem-solving, and strategic thinking skills. Strong written communication skills for ad copywriting and reporting. Ability to work independently and manage time effectively in a remote environment. Bachelor's degree in Marketing, Business, Economics, or a related field. Familiarity with e-commerce and conversion rate optimization (CRO) principles is a plus. Benefits This fully remote role offers unparalleled flexibility and the opportunity to work from anywhere. Our client offers a competitive salary, performance-based bonuses, and comprehensive benefits including medical aid. You will have access to continuous professional development, including online courses and training programs, to enhance your skills in the ever-evolving field of paid search. Join a dynamic and supportive company culture that values innovation, autonomy, and results. This is a fantastic opportunity to grow your career in digital marketing with a forward-thinking organization. #J-18808-Ljbffr