Head of Growth

Our client was founded by a holistic nutritionist inspired by the belief that food should heal and fuel the body. Built on the principle “Let food be thy medicine and medicine be thy food,” the brand creates plant-based, protein-packed beverages using high-quality organic ingredients designed to support whole-body wellness. With strong consumer loyalty and growing distribution, our client is entering its next phase of growth, and is focused on scaling demand, optimizing channels, and driving efficient, measurable performance. Our client is looking for a Head of Growth to own the performance engine of the business. This is someone who can drive demand, optimize channels, and bring a highly analytical, test-and-learn mindset to scaling the brand. This is a hands-on leadership role for someone who knows how to turn data into action and growth into something repeatable. What You’ll Own: Lead growth strategy across all performance channels (paid media, eCommerce, Amazon, retail media) Own customer acquisition, retention, and lifetime value optimization Drive digital performance across DTC and marketplace channels Build and execute a testing roadmap across channels (creative, targeting, offers, funnels) Partner closely with sales and brand teams to align on demand generation and retail support Optimize marketing spend and ensure strong ROI across all initiatives Amazon & marketplace performance Website conversion and funnel optimization What Success Looks Like Scalable, efficient customer acquisition across channels Improved conversion rates and stronger digital performance Clear visibility into what’s working (and what’s not) Smarter, more efficient use of marketing spend A repeatable growth engine that supports expansion from $50M to $75–100M What You Bring Proven experience driving growth for a CPG or consumer brand at scale Deep expertise across performance marketing and digital channels Strong analytical mindset—comfortable owning data, metrics, and reporting Experience with Amazon and retail media strongly preferred Ability to operate both strategically and tactically Comfortable in a fast-paced, evolving environment with multiple stakeholders #J-18808-Ljbffr