West Coast Regional Sales Representative

West Coast Regional Sales Representative

Supporting West Coast Territory

California, Oregon, Washington, Nevada, Arizona, Utah, Idaho, Montana, Wyoming, Colorado, New Mexico

Location: Remote | Travel: Approximately 25% for client visits and meetings

Compensation and Benefits

• Base Salary: $90-100K
• Commission: 1% to 2% on Million dollar+ Sales components
• Bonus: Discretionary based on company profitability
• Company vehicle provided
• Company cell phone provided
• Healthcare premiums paid 100% by employer after 90 days
• 2 weeks vacation, negotiable

Company Overview

Our client designs, manufactures, and installs large scale industrial spiral and tunnel freezer systems for the food processing industry. The company partners with food manufacturers and processors across multiple market segments to deliver freezing solutions that improve operational efficiency, product quality, and production throughput.

Position Summary

The West Coast Regional Sales Representative is responsible for selling capital equipment, specifically industrial freezer systems, to food manufacturers throughout the assigned territory. This role manages inbound leads and an established customer base while serving as the primary point of contact for organizations seeking to expand or improve freezing operations. Approximately 50% of the role focuses on account management, inbound lead conversion, and relationship development through meetings, facility visits, and customer engagement. The remaining 50% focuses on new business development through prospecting, networking, and outreach within the food manufacturing industry. The representative will assess customer production requirements, prepare proposals and quotations, manage long sales cycles, coordinate internally with engineering and project teams, and maintain CRM activity to support revenue growth.

Key Responsibilities

• Identify and develop relationships with food manufacturing companies and frozen food production facilities
• Build strong relationships with plant leadership and purchasing decision makers
• Evaluate customer production requirements and freezing capacity needs
• Recommend industrial freezer systems based on operational and production requirements
• Prepare proposals, quotations, and manage the complete sales process
• Coordinate with engineering, project management, and production teams to ensure project feasibility and execution
• Maintain accurate CRM records for leads, opportunities, and sales activity
• Travel to customer facilities and project sites as needed
• Consistently achieve sales and revenue goals

Qualifications

• High school diploma required
• 10 to 15 years of sales experience
• B2B sales or capital equipment sales experience required
• Food processing equipment sales experience preferred
• Understanding of food manufacturing or industrial processing environments
• Strong communication, negotiation, and consultative sales skills
• Proven ability to manage long sales cycles and multiple active opportunities
• Self motivated with strong organizational and time management skills
• Experience using CRM and standard business software
• Ability to travel approximately 25%