Marketing Operations & Transformation Consultant

Marketing Operations & Transformation ConsultantMarketing Strategy & PlanningFull-time, Boston MAAs a Marketing Operations & Transformation Consultant, you will drive operational excellence across the marketing organization through process improvement, AI-enabled, technology-driven transformation, defining and executing Ops tool strategy and roadmap, and leading planning and analysis. In this role, you will partner closely with senior marketing leaders, Technology partners, and external vendors to design, operationalize, and continuously improve marketing processes, platforms, and performance management frameworks. The ideal candidate is an experienced marketing operations leader who brings exceptional cross-functional expertise, strong business, technical and analytical acumen, and the ability to influence outcomes across a complex, distributed organization. You bring a structured, detailed oriented approach while maintaining a big picture perspective, and thrive in a collaborative environment managing multiple priorities. To succeed, you must be motivated by transforming how marketing works, bedding AI-assisted workflows that improve speed, quality, and consistency, and driving measurable business impact. You demonstrate the ability to thrive in collaborative environment, communicate effectively, take initiative, manage multiple projects and deadlines, and grasp new concepts.The TeamThis position reports to the Head of Marketing Strategy & Planning and sits within the Marketing Strategy & Planning organization. The team leads marketing organization strategic projects and execution, operational excellence, and performance management, partnering with leaders across Marketing, Finance, Technology, and Distribution channels.ResponsibilitiesOversee and continuously improve cross-departmental and cross-functional marketing operations processes and workflows, for an AI enabled organizationDesign, operationalize, and manage scalable processes and workflows that improve efficiency, clarify accountability, accelerate speed-to-market, and enable seamless collaborationDevelop, define and execute Marketing Ops Tool strategy and roadmapLead the selection, implementation, optimization, and business ownership of marketing enablement platforms, such as Project Management tool, Digital Asset Management, Gen AI Tools, and the workflows/guardrails that drive adoptionRefine governance, processes, and operating models to improve tool adoption and rolloutFacilitate and lead planning processes across marketing to ensure alignment to strategy, prioritization, resourcing, and executionDrive and manage continuous improvement initiatives and change management efforts across a complex, distributed organizationProvide strategic insights through rigorous quantitative and qualitative analysis; translate complex data into clear, actionable recommendations for senior leadershipDevelop business cases, cost benefit analysis and investment recommendations for marketing operations capabilities and transformational activities.Establish and manage operational performance dashboards, including ops efficiency and AI impactManage vendor and third party partner relationships related to marketing operations platformsLead through influence across a matrixed organization, providing direction, structure and thought leadership. Partner with Technology, and Distribution to drive alignment, adoption, and sustained changeSuccess is measured by tangible outcomes such as completed planning cycles, successful platform implementations, process efficiency improvements, and strong stakeholder alignment—outcomes that are inherently well-suited to a remote working model.Minimum QualificationsBachelor’s degree6+ years of directly relevant experience across marketing operations, planning, technology, or analytics3+ years of hands-on experience across multiple marketing disciplines, including strategy & planning, operations, technology, digital, brand, creative, integrated campaigns, demand generation, analytics, or insights3+ demonstrated success leading complex, cross-functional initiatives without formal authority1+ experience in designing and implementing GenAI-enabled marketing workflows with appropriate risk, compliance, and governancePreferred QualificationsAdvanced degree (MBA or equivalent)Strong analytical, problem-solving, and structured thinking skillsExceptional written, verbal, and executive-level communication capabilitiesProven ability to operate independently, manage multiple priorities, and deliver results in fast-paced, high-change environmentsExperience within financial services or insurance strongly preferredHands-on technical implementation experience with marketing platformsExperience facilitating enterprise or portfolio-level planning processesStrong background in business case development, ROI evaluation, and marketing investment optimizationAdvanced stakeholder management, facilitation, and change leadership skills, including executive presenceWhat You Can Expect at MassMutual MassMutual offers the opportunity to do meaningful work within a purpose-driven organization that values long-term impact over short-term outcomes. In this role, you can expect: Clear areas of ownership and accountability, with work that connects directly to company and customer outcomes  A collaborative environment where perspectives are welcomed   Access to learning, development, and internal networks that support continuous growth and skill-building over time  Employee-led communities and forums that foster connection, learning, and inclusion across the organization  A culture grounded in integrity, responsibility, and stewardship—supported by a company with a strong legacy and a future-focused mindset Salary Range:$124,800-$163,800At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.Why Join Us.We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard.We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.MassMutual is an equal employment opportunity employer. We welcome all persons to apply. If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.SummaryLocation: Boston, MAType: Full time