Sr. Manager Digital Marketing Americas

We anticipate the application window for this opening will close on - 8 Jul 2026 At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world. About the Role The Senior Manager of Digital Marketing, Americas is a key regional leader responsible for the execution, optimization, and performance ownership of our digital marketing initiatives across the Americas. Working closely with the Global Center of Excellence (COE), serving as the Americas' voice in how global platforms, tools, and strategies are deployed and localized to drive commercial impact. They will serve as the accountable owner of regional KPIs, actively driving a performance culture while coordinating cross-functional efforts to improve the lives of people living with diabetes. Key Responsibilities Regional Activation & Operational Excellence Execute Digital Strategy: Lead the regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the Americas market Manage the Stack: Own the day-to-day regional implementation and performance of marketing automation tools within the enterprise stack Optimize Local Workflows: Develop and refine regional processes that feed content, data, and campaigns into global platforms to maximize speed-to-market Performance, Measurement & Accountability Own Regional KPIs: Serve as the accountable owner of digital marketing KPIs across the Americas region — defining, tracking, and reporting on metrics that connect digital activity to commercial outcomes including HCP engagement, patient acquisition, lead quality, and conversion rates Build the Measurement Framework: Develop and maintain a structured regional performance dashboard in partnership with Global COE and Analytics teams, ensuring data integrity and consistency across markets Drive a Culture of Accountability: Establish clear performance baselines, set targets, and lead regular cadences to review results with regional commercial and marketing stakeholders Close the Loop with Global: Serve as the primary data voice from the Americas to the Global COE — synthesizing regional performance trends, surfacing insights, and advocating for roadmap prioritization based on evidence Translate Data into Action: Move beyond reporting — own the optimization cycle by identifying performance gaps, diagnosing root causes, and driving tactical and strategic adjustments with urgency Forecast & Plan: Contribute performance-based inputs to annual planning cycles, including budget recommendations and channel investment decisions grounded in regional KPI performance Collaboration & Partnership Global-Regional Coordination: Maintain consistent collaboration with the Global Digital COE to ensure alignment on roadmaps, compliance, and metric definitions Commercial Support: Partner with regional Sales and Product teams to align digital activities with commercial goals and local product launches Knowledge Sharing: Contribute to a culture of learning within the Americas region, helping to scale global best practices across local teams Travel up to 10% Must Have: Minimum Requirements To be considered for this role, please ensure the minimum requirements listed below are evident on your resume. Bachelors Degree with 7+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience OR Master's Degree with 5+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience Nice to Have Matrix Navigation: Proven ability to drive results in a Global/Regional model where tools and strategy are centralized, but execution is localized Industry Expertise: Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area Commercial Acumen: Strong sales orientation and experience partnering with field-based sales forces and sales-integrated marketing approaches Regulatory Knowledge: Understanding of HIPAA/GDPR and digital marketing compliance in regulated healthcare environments Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. Benefits & Compensation MiniMed offers a competitive salary and flexible benefits package At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life. Salary ranges for U.S (excl. PR) locations (USD):$136,000.00 - $230,000.00 For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000.00 - $256,000.00 USD. Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). This position is eligible for a short-term incentive called the Short Term Incentive (STI). At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico. For further details about our comprehensive benefits, we encourage you to visit the link below. MiniMed Benefits Overview About MiniMed MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes. Learn more about our business, and our mission here. It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities. If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. With a heritage rooted in technology, empathy, and a relentless pursuit of innovation, we’re focused on one thing: making every day a better day for people with diabetes. From our intelligent dosing systems that stay one step ahead to our always-on support when it’s needed most, we’re committed to building a connected system of care that works together and fits into everyday life, so people with diabetes can move through the day with fewer interruptions. Fewer second guesses. And more freedom to live in the moment. We’re here to make better days possible for people with diabetes. Joyful, messy, fully lived days. Days where things feel lighter, easier. For more than four decades, we’ve been driven by this mission, delivering groundbreaking advancements in technology to help people live more fully, freely, and with greater confidence. At MiniMed, diabetes care is personal for us. Many of our employees have a connection to diabetes, whether they're living with it themselves or through family members and friends, and we all show up each day to help make the lives of our coworkers and loved ones easier. Our people-first priority. At MiniMed, we put our customers at the forefront of all we do, and that focus extends to our team as well. We're dedicated to creating a culture of belonging and providing our people with all the career-building resources you might need. Our life-transforming technologies. No matter what your role at our company, you're making a difference in the lives of people with diabetes. Our innovative inventions improve their day-to-day by helping lift the mental load and allowing diabetes to fade into the background, empowering them to live life on their own terms. Our focus on the future. We're chasing the dream of a world where people with diabetes can be free of that never-ending battle of balancing blood sugar. A world where better days are the norm, not the exception. Fresh faces and new viewpoints will help create our cutting-edge solutions and define the next generation of breakthroughs in care, so that a better day can start today. It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities. For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here. For updates on job applications, please go to the candidate login page and sign in to check your application status.