Product Marketing Manager

Product Marketing Manager

We're hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels. This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience. You'll own Found's presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers.

Day to day, you will:

• Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results.
• Drive organic search strategy end to end keyword strategy, on-page optimization, content briefs, and technical SEO partnership to grow qualified organic traffic. Drive both the strategy and content development to deliver results.
• Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business.
• Own and continuously improve Found's iOS and Android app store listings screenshots, descriptions, and keywords to maximize visibility and conversion.
• Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX.
• Own Found's voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice engaging authentically, correcting misinformation, and building trust.
• Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge.

To thrive in this role, you have:

• 8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product.
• Direct experience with SEO keyword research, content optimization, and app store listing management.
• Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook.
• Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums.
• A bias toward hands-on execution this role is as much about doing the work as directing it.
• Strong cross-functional collaborator who works well with CX, growth, brand, and product teams.
• Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact.

Compensation at Found

The anticipated salary range for this role is $170,000 - $190,000. The salary range listed represents the low and high end of the anticipated salary range for this position across all US locations. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training. Our competitive base salary is just a piece of Found's total compensation package. Found offers a generous benefits package to all employees see our list below or check out found.com/careers to learn more!