Marketing and Communications Intern

Role Description

Achieving the Dream’s Marketing & Communications team advances the organization’s mission by shaping its voice, strengthening its brand, and driving engagement with key audiences. A key component of optimizing our digital presence is ensuring target audiences find our website when they go to the internet for help advancing their student success agendas. The internship will focus on three areas:

• Improving our website visibility through Search Engine Optimization
• Looking at how AI can improve our daily marketing and communications work
• Improving how we use LinkedIn ad metrics

Duties and Responsibilities:

• Support the process of optimizing ATD’s website SEO
• Conduct research and present findings on vendors for supporting our website’s long-term SEO goals
• Assist with analyzing LinkedIn content capabilities and ad metrics and how they can inform the team’s work
• Lead the exploration and recommendation of AI tools for the department
• Collaborate with team members on daily operations

Qualifications

• Currently pursuing a degree in marketing and communications or a related field
• Strong communication and organizational skills
• Proficiency in WordPress-based websites and relevant SEO optimization tools
• Ability to use AI-assisted tools and an interest in applying them to website development and optimization

Requirements

• Practical experience in crafting marketing messaging that boosts awareness with target audiences
• Knowledge of connecting emerging technologies to marketing and communications in the nonprofit space
• Opportunities to build digital advertising strategies using social media advertising analytics
• Experience cross-collaborating with other organizational teams to advance a marketing and communications team’s work

Benefits

• Gain practical experience in a professional setting
• Develop skills in marketing and communications
• Network with professionals in the nonprofit sector

Company Description

Achieving the Dream is committed to creating and maintaining a diverse work environment. Employment policies and decisions are based upon merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth, or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally-protected genetic information, marital status, veteran status, or sexual orientation.