Manager, Network Brand Planning

Overview Manager, Network Brand Planning

As a Manager of Brand Planning, supporting the Global Payment Network, you will be a strategic leader on the Brand Planning and Insights Team driving brand and marketing alignment to business intent. This role will establish scalable frameworks and organizational tools, across multiple Networks, audiences, and geographies, to identify “what” we want to be known for and “how” we go to market in a way that helps us stand out and get credit where needed. This action-oriented role requires experience in successfully influencing in a highly matrixed organization and leading regular cross-functional problem solving to deliver high-impact business outcomes. 

Global Payments Network (GPN): For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose; connecting people and payments worldwide. With Capital One’s acquisition of Discover and commitment to modernize and scale its global payment network, we have truly entered a new era of growth. Join our Global Payments Network team to help shape the future of payments and deliver reliable, secure solutions around the world. Here, you will create what comes next, driving meaningful impact at scale.

Responsibilities: 

Brand Planning Strategy and Execution

• Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences 

• Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars

• Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities

• Design and lead cross-functional problem solves and alignment sessions to ensure all marketing teams operate against a unified strategy

• Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent

• Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams

Team Leadership & Talent Management

• Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output

• Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change, in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You care about the work, your team and the customers you serve.

As a LEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty. 

• You deeply invest in understanding the humans around you. 

• You say what needs to be said and work hard to find the right words.

• You’re an expert. You also know when you’re not and need to find one.

• You use all of this to make things happen, create amazing work and inspire others.

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 3 years of people management experience

• At least 5 years of experience in marketing, strategy, brand, or communications

Preferred Qualifications:

• 7+ years of experience in within financial services, payment networks, or B2B fintechs

• Exceptional executive presence and problem solving ability

• Strong track record of team leadership and people development
  

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Brand

Chicago, IL: $138,100 - $157,700 for Manager, Brand

New York, NY: $165,700 - $189,200 for Manager, Brand

Riverwoods, IL: $138,100 - $157,700 for Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).