Business Development Specialist

Business Development Specialist

StoryPoint Group


The Business Development Specialist is responsible for increasing community awareness and promoting the company's brand in the marketplace. This position will be responsible for developing ongoing relationships with referral agencies and community organizations. The Business Development Specialist will also be responsible for attending relevant networking and marketing events in order to expand business contacts and relationships. This position may require up to 80% regional travel.

Required Experience for a Business Development Specialist:

• Experience and/or training in a senior independent and/or assisted living community
• Knowledge and understanding of the senior market and various senior living products
• Ability to work well under pressure and complete assignments accurately
• Ability to work independently and manage time effectively
• Must exhibit a high degree of initiative and creativity, good judgment, and professional ethics
• Excellent communication and presentation skills
• Must be highly organized, able to prioritize, and multi-task in a fast-paced environment
• Previous experience with a CRM tool such as Salesforce preferred

Primary Responsibilities of a Business Development Specialist:

• Converts universe to traffic and drives traffic to property via local events, campaigns, advertising, and networking efforts
• Seeks new opportunities to expand our growing number of referral sources
• Conducts outreach and develop ongoing relationships with referral agencies, community/professional organizations and other sources
• Maintains relationships with community partners by reaching out to partners/referral sources weekly
• Follows up on potential referrals and cross sells other internal services with Leasing Consultant
• Attends relevant networking and marketing events in order to expand business contacts and relationships
• Maintains awareness of open inventory, overall market pricing, occupancy, and revenue goals for the community
• Promotes a high resident retention rate through resident referral programs, renewals, and community events
• Serves as an educational resource for residents, care givers, and staff members
• Use prescribed tools to track all outreach activity and results
• Communicate outreach results and metrics to Leasing Consultant, and collaborate on continuous improvement and performance of outreach efforts
• Ensures Leasing Consultant follows up with all communications and referrals
• Promotes the organization in a positive manner and sets the example for organizational standards for excellence

Connecting Seniors, Families and Communities


For over 37 years, our senior living communities have served seniors and their families across Michigan, Ohio, Indiana, Iowa, Kentucky, and Tennessee, with each location offering unique services including independent, enhanced, and assisted living, as well as memory care and rehabilitation and skilled nursing. Through forming authentic connections and committing to creating the absolute best experiences each day for our residents and their families, we've created a special culture within our communities that allows our employees to do their best work and our residents to shine every day.


Not Just Making Every Day Great. Making Every Minute Great. There are 1,440 minutes in every single day. We aspire to make each one of them an exceptional moment. This philosophy is supported by our 6 powerful, yet simple pillars: Dream Big, Have Courage, Take Initiative, Be Accountable, Give Back & Enjoy it. We strive to fulfill the aspirational yet unattainable goal of creating the absolute best experience with every person, in every interaction, every minute of every day.

It begins with empowering our employees. Every employee, at every level of the company, is expected to perform like a leader. Everyone is encouraged and expected to put the needs of each other above everything else. No one here just does their job The mission is to create the absolute best experiences. This emphasis on putting people first has helped us successfully grow for the right reasons.

We have developed an environment that attracts dreamers, adventurers, creators, givers and believers to seek career opportunities with us. We find people who believe that true happiness is only found in the service of others. We want high-performers with diverse skill-sets and big hearts. We treat each other as family and find that close collaboration creates the biggest ideas.

If you love serving others, and are looking for an opportunity to thrive, CommonSail Investment Group and our businesses is your destination.

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.


Equal Opportunity Employer

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