Marketing Specialist

The Marketing Specialist position is responsible for supporting the creation, execution, and tracking of marketing programs, initiatives, and tactics to engage key audiences and drive measurable business outcomes. This position plays a critical role in developing and executing targeted communications, digital campaigns, and enablement strategies that influence participant behaviors—such as enrollment, contribution increases, and ongoing engagement with retirement and financial wellness programs. The Marketing Specialist collaborates closely with cross-functional teams to deliver data-driven, participant-centric marketing initiatives that support business growth, client retention, relationship management, and brand development.

Must have:

• BG in financial services or retirement industry
• Must have experience managing marketing campaigns
• Experience in Adobe Workfront

Responsibilities:

• Assist in marketing planning and develop needed marketing initiatives to drive departmental, line of business, and corporate goals, with a focus on driving retirement plan participation, engagement, and revenue growth.

• Develop and help design targeted, behavior-driven communications and marketing campaigns (including email journeys, digital experiences, and content strategies) aimed at increasing employee/participant engagement and influencing key actions such as enrollment, contribution rate increases, and utilization of financial wellness tools.

• Support the execution and optimization of multi-channel campaigns—including email, web, social, and digital tools—to enhance participant experience and deepen engagement with retirement solutions.

• Evaluate and analyze marketing performance across channels (e.g., email engagement, campaign conversions, participation metrics) and provide insights and recommendations to improve effectiveness and ROI.

• Support and reinforce company brand standards in all internal and external communications and materials, ensuring consistency and clarity across participant-facing touchpoints.

• Serve on cross-functional teams (e.g., product, sales, service, compliance) to support integrated marketing strategies and participant engagement initiatives.

• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.

Additional details:

• Manage and coordinate multi-channel campaigns, with a primary focus on email marketing via Salesforce Marketing Cloud

• Ensure accuracy, timing, and consistency across multiple campaigns, brands, and partner variations

• Collaborate closely with cross-functional teams including product, content, design, and digital teams to bring campaigns to life

• Support development and optimization of participant engagement initiatives, including digital communications and emerging channels (e.g., SMS/text)

• Monitor and analyze campaign performance, ensuring data accuracy and actionable insights are shared to improve engagement and ROI

• Partner with product teams to align marketing campaigns with feature releases and participant experience improvements

• Coordinate project workflows using Workfront (Adobe) and partner with intake/project management to ensure nothing is missed

• Participate in weekly and monthly stakeholder meetings to track progress, manage priorities, and ensure alignment

• Effectively prioritize competing initiatives, with a focus on revenue-driving and high-impact campaigns

Top Skills' Details:

3+ years of experience in marketing, lifecycle marketing, or digital marketing

Experience executing email marketing campaigns, preferably in Salesforce Marketing Cloud

Strong organizational skills with the ability to manage multiple concurrent campaigns and deadlines

Ability to work independently and proactively in a fast-paced environment

Analytical mindset with experience interpreting campaign performance data and metrics

Strong cross-functional collaboration skills

Nice to have:

Exposure to lifecycle marketing strategies and customer/participant engagement campaigns

Experience with marketing analytics, segmentation, or SQL/querying (nice to have)

Familiarity with Workfront or similar project management tools

This is a Contract position based out of Philadelphia, PA.

The pay range for this position is $20.00 - $40.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully remote position.

This position is anticipated to close on Jun 18, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.