Head of Growth Marketing
$141k - $233kFull-time
Slate
About Slate At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them. | WHO WE ARE LOOKING FOR Slate sells direct to consumer. Every truck is reserved, designed, purchased and accessorized through channels we own: our website, vehicle configurator, online marketplace and app. That puts growth at the center of how Slate operates. We’re looking for a Head of Growth to own the full customer funnel: from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics. You’ll be accountable for the numbers that matter most as Slate moves into its first customer deliveries and beyond: reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback. The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase. You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar. | WHAT YOU GET TO DO Growth Strategy & Ownership
- Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
- Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week.
- Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
- Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
- Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners.
- Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network.
- Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
- Design and launch referral and owner-advocacy programs that make Slate owners part of the growth engine.
- Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
- Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery.
- Grow post-purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey.
- Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
- Own the experimentation program across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails.
- Partner with Digital Experience Design, Product and Engineering to prioritize the funnel improvements with the largest impact on conversion.
- Lead the CRO function, including test implementation, tooling and site performance during testing.
- Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
- Evolve a growth measurement stack leadership trusts: attribution, incrementality testing, media mix modeling and funnel dashboards.
- Define north-star and channel-level growth metrics, and keep data definitions consistent across Marketing, Sales, Product and Finance.
- Use AI and automation to speed up analysis, creative testing, demand projections, forecasting, demand modeling, and campaign operations.
- Lead and develop a team spanning performance marketing, lifecycle and CRM, CRO and marketing analytics, hiring to fill capability gaps as Slate scales.
- Select and manage agency, ad tech and martech partners with clear scopes, service levels and cost discipline.
- Build a team culture of curiosity, speed and direct feedback, grounded in data and customer insight.
- 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
- A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
- Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
- Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
- Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
- Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
- Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
- Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
- Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.
- Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
- Automotive, EV or direct-to-consumer vehicle experience.
- E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
- Experience with small business or B2B demand generation.
- Multicultural or Spanish-language marketing experience.
- Practical experience applying generative AI to marketing operations, creative testing or analytics.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal, and Scrappy
- Respectful Collaboration
- Positive Legacy
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Head of Growth Marketing in Michigan vacancy
- ...Head of Marketing & Growth About the Company Digitally led consumer brand creating high-quality outdoor and garden products Industry Consumer Goods Type Privately Held About the Role The Company is seeking a Head of Marketing and Growth to join...Suggested
- ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic team. The...Suggested
$141k - $233k
...configurator, online marketplace and app. That puts growth at the center of how Slate operates. We’re looking for a Head of Growth to own the full customer funnel: from... ...wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle...SuggestedFull time$250k - $290k
DescriptionThe Head of Growth Products serves as the senior leader responsible for defining and advancing a portfolio of AI-enabled digital... ...experience, product strategy, technology feasibility, marketing, analytics, legal, risk, compliance, operations, distribution...SuggestedFull timeWork at officeRemote workWork from homeFlexible hoursThe Huntington National Bank
Detroit, MI3 days ago- ...Head of Growth About the Company Provides a microschool accelerator and operating system for educators to start and run schools... ...and hands-on commercial leader with a proven track record in marketing, growth, and sales, including the ability to build a full-funnel...Suggested
- ...Head of Growth About the Company Dynamic provider of top-notch software engineering services Industry Information Technology... ...expansion. This role involves developing and executing innovative marketing and sales initiatives, analyzing data to identify growth...
- ...Head of SEO & Growth About the Company A fast-moving B2B payments company serving high-risk merchants Industry Financial Services... ...is seeking a Head of SEO and Growth with a strong B2B marketing background, particularly in the financial services or payments...Freelance
- Department: Sales & Customer Service, Technical Service, Distribution. Basic Purpose: To plan, organize, direct and control all activities related to Sales Channel and customers and to achieve department and company goals. Job Requirements & Responsibilities...Full timeLocal area
SIMPLEX Recruitment
Michigan1 day ago - ...Head of Product Marketing About the Company Fast-growing, profitable software company revolutionizing the way people buy and sell. Industry Computer Software Type Privately Held About the Role The Company is in search of a Head of Product Marketing...
- ...Head of Marketing About the Company Provides high-risk payment processing and merchant account solutions. Industry Financial Services... .... The successful candidate will be responsible for driving growth through a variety of channels, with a primary focus on SEO...Immediate start
- ...Head of Marketing About the Company Fast-growing school & office supply company Industry Consumer Goods Type Privately Held... ...leading a multidisciplinary team and requires a proven high-growth CPG builder with a strong background in consumer marketing. The...Work at office
- ...Head of Brand Marketing About the Company Rapidly growing direct-to-consumer telemedicine platform with strong recurring revenue and digital... ...differentiated consumer brand that supports the company's growth. Applicants for the Head of Brand Marketing position at the...
- ...Autheo – THEO token launch & verified markets – Autheo Team – Launch Legends (... ...across 25+ countries. Compensation & Growth Path This is a part-time equity / token... ...node, token sales, or funding. ROLE: Head of Markets / DEX GM — Autheo Spot & Perpetual...Contract workPart timeFor contractors
Launch Legends
Wyoming, MI16 days ago - ...Autheo – THEO token launch & verified markets – Autheo Team – Launch Legends (... ...across 25+ countries. Compensation & Growth Path This is a part-time equity / token... ...node, token sales, or funding. ROLE: Head of Liquidity & Market Structure — Autheo...Contract workPart timeFor contractors
Launch Legends
Wyoming, MI16 days ago - ...relationships, and client-centric solutions, we are building the future of wealth management. As we continue to grow, we are seeking a Marketing & Growth Manager to own the systems, audience intelligence, and follow-up that turn our visibility into qualified client relationships...Full timeFor contractors
Planning Alternatives
Wyoming, MI2 days ago - ...member acquisition, retention, and revenue. Identify membership growth, lending, and deposit opportunities. Research, present,... ...deposits, and lending through collaboration with TS, Data Analytics, Marketing, Accounting, Risk, and HR/Training and Development Execute...Work experience placement
Unavailable
Lathrup Village, MI1 day ago - ...matching Bonus based on performance Build Something Bigger Than Marketing Most marketing jobs involve maintaining what already exists.... ...About Us Benjamin Franklin Plumbing has experienced rapid growth over the past several years and we’re just getting started. Our...Local area
Benjamin Franklin Plumbing of Grand Rapids, MI
Grand Rapids, MI1 day ago - ...Turner Townsend seeks an experienced Head of Projects to lead a team of Project Managers and deliver project... ...and programs. The role focuses on service excellence, growth of the PM offering, client engagement, and market outreach. The candidate should be a driven leader...
- ...You will travel to existing and prospective dealerships, service accounts, and use Salesforce daily to report activity and forecast growth. We value credibility, transparency, and trust. Expect a competitive base with incentive opportunities, comprehensive benefits, and...
ACV Auctions
Sterling Heights, MI3 days ago - ...Parry Labs seeks a Senior Director, Growth to own the Army autonomy and formation integration campaign. You will manage the plan, customer contacts, and events calendar, and drive growth from prototype work to funded programs with the Army offices at Fort Belvoir and...Remote job
- ...seeks a Director of Consumer Acquisition to own the multi-channel growth engine across owned, organic and paid channels. You will define... ...contracts. You will partner with Digital, Creative, Dealer Marketing and Insights to scale new channels, markets and value...Remote job
- ...portfolio in support of enhancing Amerisure’s expertise in target markets. Oversee the research and response to key trends, regulatory... ...we provide a workplace that fosters excellence and professional growth. If you are looking for a collaborative and rewarding career,...Full timeWork at officeLocal areaFlexible hours3 days per week
Amerisure Insurance Company
Farmington Hills, MI4 days ago - ...Job Description Most growth roles are sales seats. This one builds the entire growth engine — with a path to full partnership.... ...across the country. You'll align Partners, Preconstruction, and Marketing around shared revenue goals, sit at the leadership table, and build...Contract workFor contractorsWork at office
Construction Simplified
Grand Rapids, MI16 days ago - ...Job Description Job Description THE ROLE Rail District Ventures is looking for a Senior Growth Marketing & Performance Manager to own demand generation, performance marketing, analytics, and full funnel optimization across our portfolio of brands. This is a hands...Work at office
DOBI
Birmingham, MI17 days ago - ...company can be found at WhirlpoolCorp.com. The team you will be a part ofCurrently, we are seeking qualified candidates for Product Marketing Senior Manager openings to join our Laundry Product team in the Product Marketing organization.This role in summaryThe Product...Work at officeWork from homeMonday to Friday
Whirlpool
Benton Harbor, MI1 day ago $146.54k - $189.64k
...aspirations. Join Gilead and help create possible, together.Job DescriptionWe are seeking a Product Manager to join our HIV Treatment marketing team. This role will support the management and coordination of various financial and marketing activities for the HIV Treatment...Full timeFor contractorsLocal areaGILEAD Sciences
Foster City, MI2 days ago- We AreAccenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation... ...; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With...Full timeLive inWork at officeLocal areaShift work
Accenture
Detroit, MI1 day ago - ...consumer insight through commercialization. This role oversees Product Marketing and Research & Development to build a robust pipeline of menu innovation, product optimization, and strategic growth platforms that drive sales, profitability, and brand differentiation. The...Local areaShift work
Domino's Corporate
Ann Arbor, MI22 hours ago - ...supportive, family-owned work environment What You'll Do As the Product Coordinator , you'll support our product development and marketing team by keeping launch documents, communication, and deliverables on track across multiple product lines. You will: Document...Work at officeRemote workFlexible hoursShift work
Skytron LLC
Grand Rapids, MI5 days ago $35k - $55k
...time-management skills. Ability to work effectively in a high-volume customer service environment. Benefits Paid Time Off (PTO) Mon-Fri Schedule Career Growth Opportunities Health Insurance Dental Insurance Vision Insurance Hands on Training...Local areaKP Insurance Agency
Kalamazoo, MI28 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Growth Marketing. Be the first to apply!
