Growth Marketing Manager

Job Description

Job Description

Founded in 2014 by Dr. Brett Florie, Hydration Room is redefining proactive healthcare by blending holistic wellness with Western medicine. With 45+ clinics and rapid expansion underway, our mission is to deliver exceptional IV and injection therapies in a supportive, wellness-focused environment. We are a high-growth health and wellness company committed to raising the standard of clinical care and patient experience.

The salary range for this role is $90,000 - $140,0000 per year. Bonus eligible Responsibilities ● Paid Media Strategy & Oversight
● Own the end-to-end performance of paid media channels (e.g., paid search, paid social, display, video) across all markets
● Act as the primary lead for external agency partners, ensuring strategy, execution, pacing, and optimization align with business goals
● Oversee monthly paid media budget and optimize allocations based on performance and business priorities
● Plan and execute seasonal, regional, and clinic-specific campaigns aligned with new openings and promotions
● Attribution & Analytics
● Monitor multi-touch journeys and provide actionable insights for growth optimization
● Own and maintain a marketing performance scorecard, measuring results against defined KPIs (e.g., CAC, ROAS, CPL, conversion rates, revenue contribution)
● Analyze performance at the channel, market, and campaign level, identifying trends, risks, and opportunities
● Deliver clear, actionable performance reporting and insights to leadership
● Establish benchmarks and performance standards for existing and new markets
● Web Performance Optimization
● Own marketing-related website performance, including traffic quality, conversion rates, funnel efficiency, and organic search performance, ensuring the site supports both paid and organic growth
● Partner with internal teams or vendors to improve landing pages, conversion paths, and on-site experience
● Use data and experimentation (A/B testing, CRO insights) to improve performance and booking conversion
● Email & Lifecycle Performance
● Oversee email performance as part of the broader growth funnel, including acquisition, engagement, and conversion metrics
● Analyze performance and recommend optimization strategies based on data
● Standards, Testing & Continuous Improvement
● Define and enforce performance standards and best practices across channels and markets
● Lead a test-and-learn roadmap, ensuring insights are documented and scaled
● Continuously evaluate tools, platforms, and processes to improve efficiency and impact Required Skills ● 3–7 years of experience in digital marketing or performance media, ideally in multi-location healthcare, wellness, or DTC retail
● Proven ability to own targets and deliver results
● Proven experience managing paid media agencies
● Proven experience with on platform ad management and reporting including Meta, Google, reporting dashboards
● Strong analytical skills with experience building and using performance scorecards and dashboards
● Experience driving growth across multiple markets, including launching or scaling new markets
● Deep understanding of paid media, web analytics, and conversion optimization
● Comfortable working cross-functionally and presenting performance insights to senior stakeholders