Audience Development Specialist

Role Description

The Audience Development Specialist will be responsible for building, maintaining, and improving audience databases to support event recruitment across North America. This includes:

• Identifying the right audience profiles based on event criteria.
• Sourcing new contact data.
• Cleaning and validating existing records.
• Supporting outreach efforts to maximize registrations and attendance.

This role requires strong research skills, data accuracy, attention to detail, and the ability to work closely with event, marketing, and audience development teams.

Qualifications

• Experience in outbound calling, telecalling, telesales, or customer outreach in a professional or BPO/call centre environment.
• Comfortable making a high volume of calls daily and maintaining a professional, persuasive tone throughout.
• Experience building, updating, and maintaining contact databases or prospect lists.
• Ability to research and source contacts online using tools like LinkedIn, Google, or similar platforms.
• Strong attention to detail with a focus on data accuracy and record hygiene.
• Good written and verbal communication skills in English.
• Proficient in MS Excel or Google Sheets for data entry, list management, and basic tracking.
• Ability to manage a high call volume independently, prioritize tasks, and meet daily or weekly targets.
• Experience with CRM tools or contact management platforms is an advantage.
• Prior exposure to B2B environments, events, or professional audiences is a plus but not required.

Requirements

• Research and identify new audience data based on event-specific requirements and target profiles.
• Build and expand prospect lists using internal databases, market research, online resources, professional platforms, and other approved data sources.
• Source net-new contacts and companies that align with event targeting criteria across the US and broader North America region.
• Continuously explore new channels and methods for audience discovery and data acquisition.
• Ensure sourced data is relevant, complete, and aligned to campaign goals before it is added to the database.
• Clean and maintain existing audience databases to ensure accuracy, completeness, and usability.
• Validate contact records regularly, including names, job titles, company information, email addresses, phone numbers, and relevant segmentation fields.
• Remove duplicate, outdated, or invalid records and update existing data as needed.
• Segment and organize audience data based on campaign needs, such as industry, function, seniority, region, and event interest.
• Conduct ongoing data hygiene activities to improve database health and outreach effectiveness.
• Support periodic audits of audience records and recommend improvements to data quality processes.
• Track recruitment activity, list-building progress, database updates, and audience quality metrics.
• Prepare simple reports and summaries on sourcing activity, invitation coverage, record validation, and campaign readiness.
• Work collaboratively with the Audience Development Manager, US, and relevant internal teams to improve recruitment strategies and database quality.
• Share feedback and insights from audience engagement and sourcing trends to help refine future targeting efforts.
• Maintain clear documentation of work completed, sources used, and status of audience development activities.
• Send confirmation emails to qualified registrations, decline emails to non-qualified registrations, manage registration lists, and recruit for additional events in formats like 1:1 meetings, lunch & dinner events.

Benefits

• Collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success.
• Work with a globally respected brand that supports growth, collaboration, and long-term career development.

Company Description

At IDC, your work helps shape how the world understands technology and where it goes next. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day.